Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Survey Corporate Communications Financial 82

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem?

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Reputation Social Media Reddit Media 88

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. Predictive Alerts.

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Media Data Reddit Crisis 88

NewsWhip

DECEMBER 24, 2020

Understand public perception and discover emerging stories with Reddit Monitoring. Crisis Dashboard to give you a complete and real-time view of any crisis or event. Alerts are one of the most powerful features that communications professionals use in NewsWhip. Rounding up NewsWhip product improvements in 2020.

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Reddit Data Crisis Trends 78

Cision

JUNE 8, 2016

If there’s one overlying lesson to be learned from this year’s festival, a detailed crisis communication plan that leverages real-time tactics is necessary for any event taking place outdoors. However, it wasn’t the only brand sponsor to have its name attached to a stage or lounge. Sponsors and Partners. Image via Pixabay: 1.

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Local Reddit Crisis Communications Crisis 120

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness.

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Product Launch Survey Banking Pharmaceuticals 96

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

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Reputation Brand Branding Reddit 78

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

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Media Reddit Reputation Web 78

PR in High Definition

AUGUST 29, 2017

But a recent trend has seen fake news begin to target brands. Lies tend to travel much faster than the truth, and fake news is designed to travel quickly through the internet, meaning brands need to be switched onto the threat these lies present to the business. The role of community management and social listening.

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Reputation Brand Branding Reddit 54

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

You know there will be some kind of crisis, and with the right data you won’t let it go to waste. Although, we did learn a few years ago that for those in a crisis it can definitely help make better decisions. (See See “ Yes, You Can Use Artificial Intelligence to Predict a Crisis.”) Waste won’t be tolerated in 2023.

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Measurement Analytics Data Reddit 40

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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Financial Reddit Advertising Advertising 192

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. It has applications for profile, reputation and crisis communications.

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Google Reddit Comparison Trends 124

Sword and the Script

DECEMBER 29, 2015

This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

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Content Marketing Reddit Crisis Case Study 60