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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. Crisis Dashboard.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

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Five ingredients for real-time crisis comms

NewsWhip

One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. Preparation is key when it comes to a crisis — knowing what’s important to your brand and business and having the necessary dashboards built in advance beforehand is critical to getting ahead of any future issue.

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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Reputation on social media – Comms must own it or lose it

NewsWhip

So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem? These are smart professionals, with excellent judgement and crisis context. Put yourself in the shoes of the team charged with managing this crisis. Others are not adapting and don’t feel they need to do so.