Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. Do you feel like media relations getting harder?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

DECEMBER 30, 2017

Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. Similarly, digital trends have forced marketing and PR to change how they do things. Content marketing is similar.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Garrett Public Relations

FEBRUARY 12, 2020

Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. The post 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Company 98

Company Marketing Mobile Content Marketing 98

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 86

Trade Shows B2B Conference Marketing 86

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. Once this channel of communications is open, work on it over time and stay in touch. 1) Soft interviews on your company blog. 2) Predictions and reaction to trends. Time is another important part.

B2B 78

B2B Media eBook Interviews 78

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Communications Conversations

MARCH 3, 2015

Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!). The fall of content marketing tech. Content is king. You need fast, cheap content.

Technology 60

Technology Content Marketing Social Media Facebook 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency.

Writing 72

Writing How To Media Guidelines 72

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Sure, I see the upsides. I’m excited. I get all the opportunities.

Brand 60

Brand Branding Product Launch Video 60

PR 20/20

FEBRUARY 7, 2019

Email marketing, which was huge at HubSpot, was not at all a part of the marketing mix at Toast. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

Cision

MAY 23, 2017

However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new. Trade shows and events offer the perfect opportunity for companies to experiment. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Next year, don’t let it come to that. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

NOVEMBER 30, 2021

36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 36% “industry/professional online communities/social networks,”.

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 5, 2017

New software for marketing automation and other tech tools. >>> >>> Related resource 6 Ways to Win Executive Buy-In for Inbound Marketing. Sales Team: Marketing’s relationship with sales must change. Marketing to give sales more information on a lead prior to initiating contact.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. PR and communications predictions.

Marketing 174

Marketing Employee Content Marketing Training 174