PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. Some types of props always help to communicate a message. However, done right, props can captivate an audience.

Comparison 156

Comparison Twitter Newspapers Communications 156

Communications Conversations

APRIL 20, 2016

Media share news differently now. Media create news differently now. Media are different. Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. Seismically. To varying degrees. Except it’s 2016.

Media Relations 60

Media Relations Media Comparison Pitching 60

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Leads to a reputation for thought leadership. b) Integrated marketing. So how do you make the case in the interim?

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Media 113

Media Comparison Radio Sports 113

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s also very important to tap and train media spokespeople at the beginning of an engagement. We know they are rare in comparison and that is what makes them so important to acknowledge. The post Top PR Takeaways For The Year appeared first on Crenshaw Communications. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

Think about visual comparisons to unrelated but analogous activities, like landing a plane or looking for “a polar bear in a snowstorm.” Another way to score in a press interview, particularly with print or digital media, is to offer something of value. ” Be helpful.

Resources 149

Resources Media Interviews Comparison 149

Cision

SEPTEMBER 25, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. These journalists spend little time on social media relative to their peers. The majority spend less than two hours per day.

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Website traffic driven by earned media generated from the PR campaign. Share of voice – This can be a valuable metric in comparison to a key competitor. CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done. Content quality, including a sentiment analysis.

Exercises 136

Exercises Comparison Internal International 136

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. It can also help prove the efficacy of your PR and communications efforts over months or even years. Share Tweet Share. Understand Your Brand’s Audience.

Analysis 105

Analysis Comparison Reputation Radio 105

Shift Communications

NOVEMBER 12, 2018

Use facts, examples and comparisons for clarity. Over the past few weeks since wrapping up the course, I’ve secured three immediate media opportunities from a single pitch, two of which have already lead to coverage. Be clear and precise. Don’t drown your value in unnecessary fluff. Be creative and visual. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. An easy comparison is social media. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Casey Egan.

Google 98

Google Data Pitching Tools 98

The Resolution Blog

JUNE 25, 2015

We can be sure of seeing a change in how the media operate. 1 tactic, media relations? Check out my post on integrating paid into your PR communications plan. As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. In other words, multimedia can help communicate to a reader a reason to stick around and read your release. Media relations is hard , and they are afraid they won’t get coverage if they don’t use an expensive service.

Financial 89

Financial Video Survey Google 89

PR in High Definition

AUGUST 21, 2018

media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. If communications and marketing are vital to your organisation, then the leadership team must provide realistic resources for this – or compromise.

Agency 48

Agency Pitching SEO Comparison 48

Beyond PR

MAY 22, 2018

On more advanced platforms like Cision Communications Cloud® , you can set up regular email alerts for your searches and create informative analytic reports for your clients. This will help establish comparison points. Are they doing something that you can be doing? How are you framing yourself differently? About Elizabeth Harmon.

Media 71

Media Pitching Social Media Report 71

Beyond PR

SEPTEMBER 26, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. These journalists spend little time on social media relative to their peers. The majority spend less than two hours per day.

Journalism 63

Journalism Social Media Study Comparison 63

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Proof of win-win results of symmetrical communication.

Marketing 87

Marketing Communications Video Reputation 87

Stephen Waddington

NOVEMBER 19, 2017

My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

OCTOBER 27, 2020

Any outreach activity related to a contact on your list is compiled into an activity stream, so the team has an awareness of who is reaching out to who. A related feature is the “relationship owner” designation. The company also offers a “certification” through a free online course on media relations fundamentals.

Pitching 88

Pitching Media System Tools 88

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is.

Pitching 111

Pitching Facebook Interviews Twitter 111