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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. infographic. Visual appeal matters: In a world dominated by visual content, use infographics to break down complex financial concepts.

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Case Study: Multimedia News Releases Generate Quality Leads

Beyond PR

Infographics. Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

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How Do You Like Them (Infographic) Apples?

Waxing UnLyrical

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. The problem with this is that this is simply one case study. Consider this infographic that I created.

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How to Spy on Your Competition & Steal Their Secrets

Cision

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. For content, this included: Listicles.

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B2B Marketing Statistics and Notes from 7 Recent Reports

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks.

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Original Research: B2B Content Sweet Spot

The Proactive Report

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. They want to understand people, processes, products and technology. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best.

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