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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. When I work with large technology companies, all they want to do is reach the CMO. Alternatively, if you have persuasive case studies backed by compelling data, but nobody cares about your brand, that’s a problem as well.

Strategy 112
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The Top 50 Social Media Influencers on Twitter

Cision

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.

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Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs.

Survey 60
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Building bridges across and beyond the Hoffman offices

The Hoffman Agency

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. media landscape, leadership skills etc. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.