Business Wire

SEPTEMBER 8, 2023

Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.

Crisis Communications 330

Crisis Communications Crisis Communications Employee 330

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262

Analysis Brand Branding Web 262

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 102

Strategy Brand Branding SEO 102

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Agility PR Solutions

DECEMBER 6, 2022

Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied.

Company 86

Company Brand Branding Publicity 86

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. One of the key aspects of queer-inclusive branding is representation.

Brand 78

Brand Branding Marketing Community 78

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Understanding shoppable content Shoppable content refers to interactive digital experiences that seamlessly integrate product information and purchasing options.

Brand 78

Brand Branding Mobile Pinterest 78

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

Reputation 78

Reputation Measurement Brand Branding 78

5W PR

FEBRUARY 12, 2023

This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from. Fashion brands will have to become aware and define the ideals that they stand for and support in a more direct way than they have in the past.

Trends 88

Trends Fashion Brand Branding 88

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 128

Study Brand Branding B2B 128

5W PR

FEBRUARY 12, 2023

This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from. Fashion brands will have to become aware and define the ideals that they stand for and support in a more direct way than they have in the past.

Trends 78

Trends Fashion Brand Branding 78

Flack's Revenge

JULY 28, 2020

Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. PR tips for B2B startups, on B2BNXT.

Brand 177

Brand Branding Interviews Video 177

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

SEPTEMBER 4, 2023

As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns. PR allows sustainable fashion brands to tell their story authentically. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

PRSay

JUNE 21, 2021

Researchers studying organizational behavior and cognitive science often refer to this as Person-Organization Fit, or P-O Fit. This is an essential concept to consider when shaping an employer brand that has the ability to create an alluring and immediate connection with your ideal candidates. Increasing applicant attraction.

Brand 180

Brand Branding Employee Study 180

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 82

Brand Branding Marketing Ethics 82

Ronn Torossian

AUGUST 3, 2023

It refers to the presence of various cultures in a society, workplace, or customer base. Cultural Diversity in Customer Service Cultural diversity is essential in today’s business world, especially in customer service. Embracing and valuing cultural diversity is crucial for businesses to cater to a diverse customer base effectively.

Customer Service 195

Customer Service Brand Branding 195

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency. Gaining Trust and Sales From Transparency.

Brand 208

Brand Branding Consumer Transportation 208

Cision

JULY 7, 2016

Every day, people both online and offline are talking about your brand. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. You need to know what people are saying and how they feel about your brand. Analyze the sentiment of your audience’s posts.

Measurement 174

Measurement Brand Branding Analysis 174

Agility PR Solutions

MAY 9, 2021

The statement does not refer to […]. The post COVID has magnified the importance of purpose and brand identity—is PR ready? Signed by 107 CEOs of publicly traded corporations, the statement itself was essentially a generic endorsement of the right for all American citizens to vote. appeared first on Agility PR Solutions.

Brand 78

Brand Branding Journalism Corporate 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume. Decide on a frequency that works best for your brand. Unbranded Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits. Positive brand visibility helps build familiarity and trust, and it can be accomplished in many ways.

Brand 195

Brand Branding Marketing Advertising 195

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Crisis Reputation Social Media 385

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? no one can ignore the importance of social media and the number of customers it can bring to your brand. In the time of Web 3.0,

Brand 62

Brand Branding Social Media Reddit 62

Agility PR Solutions

FEBRUARY 7, 2022

Public relations is crucial for maintaining a positive image for your company or brand. The term refers to the way you, as a representative for your company, interact with the public and the media to create a strong image for your business. If you plan for your company to make an impact outside of its […].

Company 146

Company Publicity Brand Branding 146

Axia PR

DECEMBER 1, 2021

The phrase user-generated content refers to the content that a brand’s customers create. In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content. Reviews, comments, and social media posts are a few examples of user-generated content.

Marketing 62

Marketing Brand Branding Content Marketing 62

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations. The same waza can be applied to public relations.

Media 397

Media Pinterest Measurement Trends 397

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. A creative agency-fueled map for your brand’s many endeavors.

Creativity 52

Creativity Agency Brand Branding 52