Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

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3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. Brands just need to take the time to find their fit. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

5 ways to make your social media content sparkle in 2021

PR Daily

If there is one guarantee about working in social media, it’s that change is inevitable. Here are five best practices to help ensure your social content resonates in 2021: 1. When companies post surface-level statements on current events or social issues (e.g.

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ]. Follow Nichelle on LinkedIn.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? Personal branding Social media LinkedIn

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? 79% of marketers see LinkedIn as a very good source of leads.

5 best practices for brands and individuals on LinkedIn

PR Daily

The start of a new year brings [insert your favored cliché], and it’s a good reminder to evaluate best practices across your social media channels. Let’s start with the professional networking favorite, LinkedIn. There are a number of ways to get your brand that “new year, new you” look. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with.

Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. That’s what LinkedIn says anyway. Text, images and videos up to 20 seconds long posted on LinkedIn Stories remain on the network for 24 hours.

How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

These four new LinkedIn updates will transform your 2021 B2B marketing plan

Prohibition

LinkedIn is known amongst B2B professionals as a sleeping giant. That said, this dinosaur of a social network is catching pace. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. What are LinkedIn Events?

British Red Cross encourages engagement with social media press kit

PR Daily

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn.

5 ways to level up social media visuals for everyone

PR Daily

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. We’ve found that a single emoji can double our engagement for a LinkedIn post,” says Collins, “but everything in moderation.”. Just be aware of the visual trends big brands are embracing, and take only what works for your audience,” says Ryan McCready , social media lead Venngage.

7 Social Media Trends that came into play in January 2021

Prohibition

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving.

7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. GM CEO Mary Barra is on Facebook, Twitter and LinkedIn.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. If a corporation had a social media profile but had an inactive account, researchers counted it as not using the network. Only LinkedIn held steady at 99%.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers.

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10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. But before we get into the ins and outs of personal branding with social media, let's look at why personal branding is important in the first place. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. Microsoft, which acquired LinkedIn in 2016 for $26.2

Good Social Media Strategies to Improve SEO

Critical Mention

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Optimize Your Social Media Pages.

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PERSONAL BRANDING: Why your online visibility matters

PR Warrior

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

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Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Social media managers are ambitious, according to the report.

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Even before the pandemic, fans used social media as a way to communicate with other fans and as an outlet to exchange competitive banter.

4 social media waves to ride in 2020

PR Daily

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. Social Media

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?

How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. We had never managed those pages,” says Nils Thorson, brand strategy manager at Transamerica. “We We had viewed from an ‘Are they on brand?’

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Build brand awareness. Establish your own personal brand. Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. But not just any social network will do. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. How to Use Social Media to Support B2B Thought Leadership.

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Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Growing your audience on social media is not impossible.

How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. The result can be a hiring bottleneck that keeps your brand from reaching its goals. To cope with the talent shortage, you need to build brand awareness and trusted relationships with potential applicants the same way you do with customers.

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . And while I still love social media, it’s certainly not as pure and authentic as it used to be, not with the proliferation of one-way brand marketers, spammers, get-rich-quick merchants, and those on both the left and right sides of politics with an agenda to push. At time of writing, I had over 300 responses on LinkedIn, about 130 on Facebook, and I haven’t gotten around to counting the tweets.

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Social Media Marketing: The Basics.

4 often-overlooked platforms for social media marketing

PR Daily

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. According to a recent UMass-Dartmouth study , 91 percent of Fortune 500 level companies use Twitter, 89 percent use Facebook, 63 percent use Instagram, and 98 percent use LinkedIn. However, a slew of niche social networks could help your social media marketing efforts.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

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Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives.

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10 most effective social media tools for PR pros

PR Daily

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. In order to automate your social media sharing , you should plan your social media posts using a calendar or schedule for your organization. Sprout Social.