Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

wiredPRworks

JULY 1, 2022

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover?

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Barry Moltz on LinkedIn.

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. Not many types of social posts are as successful as online quizzes.

Social Media 61

Social Media Trends Media Instagram 61

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become.

Brand 120

Brand Branding Employee Social Media 120

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Communications Conversations

OCTOBER 31, 2022

This week brands will be weighing their options as Musk makes initial layoffs and plans. Obviously there has been much hand-wringing among those who use Twitter the most the last week–media, politicos and everyday people who use it as a newsfeed (Musk is already offering $20 to users to keep the blue check mark ).

Twitter 60

Twitter Brand Branding Airlines 60

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand. If there’s no story, there’s no brand.

Storytelling 84

Storytelling Brand Branding Customer Service 84

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 114

Trends Pitching Twitter Nonprofit 114

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? This is great news for those who have already developed a successful social strategy. Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy.

Strategy 120

Strategy Customer Service Social Media Software 120

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It’s no coincidence that Amazon was named #1 best place to work by LinkedIn this year, while also being lauded for its prioritizing employee engagement. It produced one of the company’s greatest innovations, the Amazon Prime program, after an employee suggested that loyal customers should enjoy free shipping.

Internal 136

Internal International Communications Employee 136

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. The good news is that practitioners are firmly embracing social and owned media alongside earned as a means of engagement with an audience or public.

Digital PR 78

Digital PR Report Communications Crisis Management 78

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

5W PR

DECEMBER 26, 2019

An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Social media and digital marketing company Sculpt also noted that they’ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. PR will embrace paid media. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

Prohibition

OCTOBER 3, 2022

Whether it’s learning new features from social media platforms or getting to grips with the latest “helpful content update” from Google – it means you’re always developing. What’s your favourite social media platform and why? I started as an Account Director having worked as Head of PR and Content at another agency.

Meeting 62

Meeting B2B Customer Service Instagram 62

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For Social Media, we like…. Sign up for free ebooks, webinars, and other resources (i.e.,

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Ask questions on social media. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Guest Post by Monika Jansen.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 4: Analysis remains a key attribute missing in social media marketer’s tool chest.

Report 76

Report Analysis Video Instagram 76

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Connect with her on LinkedIn. Heidi will be joined on Thursday, October 13 at 1 p.m. ET during Influence By The Numbers: The Science Behind Influencer Marketing.

Marketing 120

Marketing Customer Service Community Conference 120

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. 10 on LinkedIn. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Following New People.

Marketing 120

Marketing Comparison eBook Energy 120

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook.

Skype 120

Skype Facebook Customer Service Google 120

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. For PR pros wanting more brand visibility? It could help customers by saving them a few mouse clicks. It gives me the YouTube audience hugeness, right?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100