Shift Communications

APRIL 26, 2023

Today, though, that microscope is magnified, especially internally. And people are split on how executives are doing with their internal communications strategy. 60% of people said executive teams are sincere in their communications, but just 53% said they prioritize internal communications enough in a new survey we ran.

Internal 78

Internal International Strategy Communications 78

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Not surprisingly, few have to do with the intern topic. And yes, the social media intern trope is getting old. we’re hiring interns for the summer).

Internal 122

Internal International Social Media Twitter 122

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Brand 333

Brand Branding Employee Engineering 333

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Seek internal experts. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Deirdre Breakenridge

AUGUST 18, 2017

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Within these internships there are five things every intern learns in different ways. There are times where I feel overwhelmed, but, what intern doesn’t feel overwhelmed at some point in time? She is currently an intern for Deirdre Breakenridge.

Internal 284

Internal International Guidelines Writing 284

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.

Advertising 160

Advertising Advertising Brand Branding 160

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. “The

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Internal 136

Internal International Communications Employee 136

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Media outlets showcase the latest toy trends, innovations, and standout products, generating buzz and excitement among consumers.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Many client-side team members are happy to help out by speaking with media.

Media 323

Media Interviews Financial Construction 323

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Internal 138

Internal International Communications Strategy 138

MaccaPR

JUNE 12, 2024

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? How did the concept of Employer Branding accelerate so rapidly? The whole notion of employer branding is relatively new. And that was OK then, because it was all about brand recognition.

Interviews 62

Interviews Brand Branding Employee 62

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

Strategy 78

Strategy Brand Branding How To 78

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Action PR

OCTOBER 3, 2019

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Do your research. Create a tailored pitch.

Internal 55

Internal International How To Media 55

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Ronn Torossian

MARCH 25, 2019

Cannabis has increasingly become a focal point of international attention. For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […].

Brand 150

Brand Branding Internal International 150

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Plus, people would use this opportunity to backslash brands, right? First off, social media is here to stay.

Brand 256

Brand Branding Social Media Employee 256

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

NewsWhip

NOVEMBER 9, 2022

The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage.

Twitter 148

Twitter Brand Branding Retail 148

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78