ReimaginePR

APRIL 4, 2015

We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. The adjuster said, “I’m going to find you someone really good, someone local. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them.

Insurance 120

Insurance Insurance Real Estate Hotels 120

The Stalwart Blog

FEBRUARY 24, 2015

I believe the loss of the Chargers will have a significant impact on the local hospitality industry as well as the city''s ability to draw tourists and businesses to it. Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will. I hope they stay. The bottom line is this.

Brand 60

Brand Branding Tourism Insurance 60

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university.

Publicity 149

Publicity Insurance Insurance Interviews 149

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance. Speaking with the press also boosts the company’s brand, since it shows there are people behind it.

Product Launch 105

Product Launch Travel Interviews Writing 105

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

Reputation Us

APRIL 17, 2019

Before joining RepUs, Hutchison served as a Vice President at several regional and national commercial banks, an advisor for a large insurance and investment management firm, director of investor relations for an innovative nonprofit organization, and a recruiter for Oregon’s top-ranked MBA program.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. It worked out better than I could have hoped.

Insurance 110

Insurance Insurance Banking Groups 110

Shift Communications

MAY 17, 2015

Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. An extra pro tip: leave copies of your important documents like health insurance, license, passport, etc. Brands such as Osprey, Eagle Creek, and Travelpro all make excellent gear.

Travel 60

Travel Communications Insurance Insurance 60

PR Job Coach

MARCH 29, 2012

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value.

Facebook 160

Facebook How To Construction Insurance 160

Solo PR Pro

JANUARY 17, 2023

After an exploratory phase, I wrote a business plan and began building a brand. My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JANUARY 12, 2021

Others are brand new to me. Brian Grace, Nationwide Insurance. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. But, someone who’s on the cutting edge of what brands are doing with influencer marketing (including her work with Rosedale Center). Some are senior-level.

Banking 78

Banking Sports Meeting Insurance 78

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

PR Job Coach

OCTOBER 24, 2009

You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Pick up a couple of books on public relations and read them.

Digg 100

Digg Publicity Journalism Insurance 100

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. LinkedIn: Your Resume is Your Brand. 3) How about the flip side: What are some of the advantages? Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR Job Coach

OCTOBER 24, 2009

Get active in your local PRSA, IABC, Social Media, Publicity Club organization or chapter of your choice. Check your online brand. If you are there, insure it is on your terms. Go to meetings and engage. Institutionalize your network using tools like Linkedin, Facebook, Plaxo, etc. Your network keeps it up to date.

Insurance 100

Insurance Insurance LinkedIn Google 100

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. And then came the citations.

Technology 40

Technology Local Crisis Management Crisis Communications 40

PRSay

FEBRUARY 6, 2024

When I asked why he’d switched brands, he pulled out the box and started reading: Centuries ago, it was discovered that cognac, which was sent from France to the colonies, improved dramatically during the long sea voyage. In the 20th century came the age of brands. Why did he change his brand? The process story made him do it.

Writing 195

Writing Insurance Insurance Construction 195

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Make consumers love your brand.

Consumer 168

Consumer Brand Branding How To 168

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space. Galen is a homeowners insurance agent who has stayed with Victorious PR for years. How to Build Your Brand.

Publicity 52

Publicity Video Pitching Google 52

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Some of your local TV stations kind of do the same thing, usually at the end of the segment. Eventually, that’s the stuff that ends up at these local stations. They go to the news. Dave Oates: Right. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Media conglomerates are eating up local news outlets.

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk? , I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60