Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19. Hashtag: #PRSAICON.

Conference 256

Conference Content Marketing Marketing Internal 256

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. Don’t get me wrong—decision-makers and internal influencers, particularly technical buyers, do want to know about the functional aspects. If you work in B2B tech marketing, you probably have a little crush on your products. ” she says.

B2B 52

B2B Marketing Enterprise Survey 52

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

Measurement 183

Measurement Communications Analysis Data 183

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Cision releases internal DE&I report.

Software 86

Software Pitching Internal International 86

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Is this a rebrand?

Software 156

Software Tools Print Technology 156

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Plus, communications technology plays a crucial role in the plot. Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars.

Tools 170

Tools Government Crisis Public Affairs 170

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 87

Industry Media Technology Employee 87

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? We are winning more and more international clients, and our presence in other countries grows rapidly. How can brands adapt their communication to meet all of their audiences’ needs? What are some of the biggest communication mistakes brands make?

Corporate 159

Corporate Groups Local Enterprise 159

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. Certainly, internal comms should report to HR,” wrote Simon Monger.

Report 119

Report Publicity Survey B2B 119

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation.

Agency 64

Agency Software Enterprise Marketing 64

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. It’s too much, too fast and too convenient for enterprises motivated by profit. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Nonprofits know and understand this, but not many look to their example when seeking help.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JUNE 13, 2017

Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Artificial intelligence is a suite of related technologies that include machine learning, deep learning, natural language generation (NLG) and more. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified says some customers use this for internal communications too. Yet if the name rings a bell, the company has been working on its awareness.

Software 117

Software Tools Publicity System 117

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. So behind the times.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Shift Communications

FEBRUARY 18, 2016

Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. We’ve used it internally for projects, for specific team needs AND used it with outside partners and clients.

B2B 60

B2B Marketing Enterprise Community 60

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. what they think about your brand. Make an Ice Cream Sandwich.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PR 20/20

SEPTEMBER 14, 2018

What started as branding has evolved into data management, tech stacking, user experience, and more. Some of our best clients are inbound marketing champions within an enterprise. They ask good questions, are interested in the latest marketing trends and technologies, and they’re continually helping push the partnership forward.

Enterprise 46

Enterprise Agency Creativity Print 46

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Turn to agencies with demonstrated track records of success, starting with their own brands. 6) Seek Systems for Success. Lack of Vision.

Agency 40

Agency Marketing Financial System 40

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. 55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. You have to ask: in terms of appearances – are the influencers beholden to your brand?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190