Cision

MAY 5, 2016

The report further found that online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed indicating they trust messages on this platform. In general, any time a client can attest to your value to them, that’s worth documenting.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR Fuel

MAY 17, 2022

Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand. New product launches. Updating an old product. Add your contact information to the document as well. Not sure how to write a release? Promoting or hiring an executive.

Writing 52

Writing Small Business Product Launch Engineering 52

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

PR Fuel

MAY 6, 2021

A press release is a short document that works to grab the press’s attention to encourage them to pick up and then run your story. Following this press release example will help you reach the masses with your company’s upcoming events, product launches, or rebranding. What Is a Press Release?

Examples 104

Examples Writing Product Launch Crisis Management 104

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Document your plan. Now consider this exercise in the real-time social media scenario.

Employee 40

Employee Measurement Social Media Product Launch 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. Amanda uses her blog to document her various passions including interiors and design. Abigail Ahern. Brit Décor.

Blogging 28

Blogging Retail Trends Product Launch 28

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >>

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The ideal organizational objectives have a measure of impact already attached, and it can serve both parties if a goal is “20% increase in brand awareness” while calling out three distinct ways to measure it, as opposed to the more general “increase brand awareness.” ” Course-correct where needed.

Measurement 120

Measurement Study Data Agency 120

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches.

Twitter 105

Twitter Marketing Social Media Viral 105

PR 20/20

MAY 24, 2018

Having a deep understanding of your buyer persona(s) is critical to driving content creation , product development , sales follow up , and really anything that relates to customer acquisition and retention.”. What keeps them loyal to a brand? In past hackathons, we’ve seen milestones like the following: Product announcements / launch.

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The brand is the gatekeeper. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60