5W PR
DECEMBER 15, 2022
A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch.
Beyond PR
SEPTEMBER 21, 2016
If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MARCH 28, 2019
Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all. The demo should be the centerpiece of the briefing and take up the majority of the time.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!
Burrelles Fresh Ideas
FEBRUARY 6, 2024
Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. Brands are embracing sustainable practices, acknowledging the importance of environmental responsibility, and incorporating eco-friendly materials into their designs.
ImPRessions - Crenshaw Communications
JULY 10, 2017
A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.
PR in High Definition
APRIL 28, 2016
With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Virtual reality will effectively simulate the experience of a live demo, creating a quick and painless process. Authentic in-store experiences.
Expert insights. Personalized for you.
88 
Let's personalize your content