Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Brand 88

Brand Branding Crisis Communications Reputation 88

Shift Communications

JANUARY 22, 2018

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

5W PR

OCTOBER 18, 2023

Health and wellness communication In the health and wellness sector , communication plays a crucial role in promoting well-being and safety. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Avoid overhyping or making unverified claims.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Today, most corporations value brand and reputation ahead of property, plants and equipment.”.

Insurance 97

Insurance Insurance Exercises Reputation 97

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it.

Reputation 137

Reputation Brand Branding Customer Service 137

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. How to minimize the risk of a data breach crisis. If your website was hacked, what could that do to your reputation and how could it immobilize you? How to plan for and respond to a data breach crisis.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

5W PR

MARCH 28, 2024

This hands-on approach shares good news and addresses any worries raised in the media, nurturing transparency and accountability. Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course.

Company 78

Company Publicity Financial Crisis Communications 78

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Note: This will probably correlate with your pre-determined crisis communications platforms.). Put some thought into these important questions and launch your personal brand intelligently. More than a crisis preparedness strategy.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Melissa Agnes

MARCH 24, 2014

However, it has recently come to my attention how students, young adults – and yes, even professionals – simply have not yet realized the depth of the risk involved with posting and publishing to social media. Teaching students proper online reputation management. Implementation of this long-term strategy.

Reputation 254

Reputation Crisis Communications Education Study 254

Cision

JUNE 24, 2015

Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. Don’t risk your reputation.

Social Media 120

Social Media Communications Crisis Communications Crisis 120

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. He can be counted on to carry out the mission, the message, regardless of the social media fire’s size. Where might your brand run aground?

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Prepare yourself for a social media crisis.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Prohibition

OCTOBER 7, 2022

For most of us, social media is something we engage with on a day to day basis, whether it is socially, for entertainment, or work. Due to reactivity of social media, it has become a place where honest opinions come easily and in some cases, a place where users vent their thoughts, feelings and even frustrations.

Social Media 62

Social Media Crisis Management Crisis Media 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Cision

SEPTEMBER 9, 2015

Social media? It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it. Your Brand Reputation Is at Stake. Messaging, calls to action, and even how your brand responds to others are all things your company will be judged on.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Victorious PR

FEBRUARY 4, 2023

Working with a strong PR team will allow your brand to have more organic growth over time without spending large amounts of money for one advertising campaign; the development is more sustainable and long-term. Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops.

Reputation 62

Reputation Company Engineering Banking 62

Presspage

FEBRUARY 28, 2024

What is crisis comms and why is it important? Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. The last thing you want is members of your communications team saying different things to different media outlets.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

Burrelles Fresh Ideas

JANUARY 16, 2024

It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. This involves being genuine and sincere in communication.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

5W PR

AUGUST 25, 2023

Handling misinformation The internet and social media have given rise to the spread of misinformation, especially in the health and wellness space. Engaging with credible medical professionals and experts, as well as citing reputable studies and sources, can help establish trust and credibility with the audience.

Healthcare 78

Healthcare Crisis Communications Crisis Education 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. Impressions : The total potential views of media content. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Trolls also like blogs and social media channels. Where do they lurk?

Brand 120

Brand Branding Crisis Crisis Communications 120

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. Telling a lie can result in a loss of credibility that could forever mar your brand or organization’s standing.

Reputation 52

Reputation Crisis Analysis Crisis Management 52