Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

HMA Public Relations

FEBRUARY 16, 2022

Twitter has become an important part of communications strategy for businesses. Find out how to grow your brand on the platform in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

Twitter 82

Twitter Brand Branding Strategy 82

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. You’re just after that brand love. That’s it.

Twitter 149

Twitter Company Brand Branding 149

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. Twitter drove the greatest share of conversation, whilst Facebook generated the highest impressions. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

The Resolution Blog

FEBRUARY 9, 2023

You can now copy and paste a playlist link into CoverageBook, and we’ll collect the playlist’s number of followers, and its combined total of likes and shares on Twitter, Facebook and Pinterest. So […] The post Five brands that are smashing it with Spotify playlists appeared first on PR Resolution — by CoverageBook.

Pinterest 156

Pinterest Brand Branding Facebook 156

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Brand 185

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 102

B2B Twitter Brand Branding 102

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

Communications Conversations

FEBRUARY 10, 2021

These were the brands you were paying attention to during the Super Bowl Sunday because these were the brands with ads during the Big Game. However, they decided they still wanted to participate on Twitter–just in a different way. My opinion: The brand-to-brand stuff is always a reach. On the mark?

Twitter 97

Twitter Brand Branding Strategy 97

NewsWhip

OCTOBER 31, 2022

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement.

Brand 158

Brand Branding Film Banking 158

Prohibition

JULY 14, 2023

Mark Zuckerberg’s response to the downfall of Twitter was to create an almost identical app to rival Twitter’s format ( obviously ). Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app.

Brand 116

Brand Branding Social Media B2C 116

Agility PR Solutions

SEPTEMBER 26, 2023

We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them.

Strategy 117

Strategy Tourism Brand Branding 117

NewsWhip

NOVEMBER 21, 2023

Not only has the group achieved success in their music careers, but they’ve also become highly sought-after brand ambassadors due to their influence among their fan base. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. engagements.

Brand 78

Brand Branding Fashion Instagram 78

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Communications Conversations

OCTOBER 31, 2022

Last week Elon Musk bought Twitter. This week brands will be weighing their options as Musk makes initial layoffs and plans. However, on the brand side, this could be the perfect time for many to quit Twitter once and for all. Let’s face it, Twitter isn’t the powerhouse brand channel it once was.

Twitter 60

Twitter Brand Branding Airlines 60

Steve Barrett on PR

NOVEMBER 3, 2022

Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.

Twitter 151

Twitter Brand Branding Leadership 151

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

PR for Anyone

APRIL 26, 2022

Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit. What does that have to do with PR? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

5W PR

DECEMBER 20, 2021

This year was the first time an eSports brand was featured on the cover of Sports Illustrated, which made history and showed how the gaming organization FaZe Clan is influential in the industry. In the last year, the brand has spent a lot of time and effort building strong strategic partnerships outside of the traditional gaming industry.

Brand 88

Brand Branding Sports Consumer 88

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 127

Twitter Survey Journalism Social Media 127

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

PR Fuel

FEBRUARY 25, 2023

Netizens were outraged by the juxtaposition and took to Twitter to complain. Read More The post What Is Brand Safety, and How to Improve It? In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. A clip of the mistake racked up over.

Brand 108

Brand Branding How To Twitter 108

5W PR

MAY 2, 2023

Twitter Twitter enables companies to engage with the audience in real time. Sponsored tweets, ads, and Twitter chats are among the features they can use. Companies should consider Twitter for their social media advertising efforts due to its real-time engagement and targeting capabilities.

Advertising 97

Advertising Advertising Social Media Reddit 97

NewsWhip

JUNE 22, 2023

The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. For the month of May, with the help of our Top People and Brands feature, which you can read about here , we were able to spot these trends instantly. Sounds time-consuming, right? Not anymore.

Google 88

Google Twitter Publicity Media 88

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Brand 132

Brand Branding Banking Survey 132

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. .

Data 78

Data Brand Branding Twitter 78

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Additionally, their Twitter announcement generated 9.2k+ engagements, and their Facebook post received 6.4K+ engagements, showcasing the widespread appeal and success of their partnership with Barbie.

Brand 78

Brand Branding Instagram Social Media 78

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Agility PR Solutions

JANUARY 24, 2022

An association with journalists can do wonders for your brand image. Not every brand, however, can afford to have a very close association with journalists, especially […]. The post 11 top tips for engaging with journalists on Twitter appeared first on Agility PR Solutions.

Twitter 164

Twitter Brand Branding Publicity 164

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q3: Can being active on social media help you build a personal brand? Is PR Right for me? ”

Brand 213

Brand Branding How To Social Media 213

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. The new website and Twitter handle ( @helpareporter ) appear to confirm it. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 147

Brand Branding Reddit Pitching 147

Communications Conversations

MARCH 15, 2022

But, they’re reflective of the majority of what brands are doing with these posts. Another wrinkle: I think it’s interesting that most brands are sharing their statements on one of two channels: LinkedIn and Twitter. And, they used that branded visual I mentioned above. Back to execution. The visual matters.

Brand 173

Brand Branding LinkedIn YouTube 173

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter ? This is all part of the importance of having a concrete plan for a brand’s social networks. A Guest Post By Jason Mollica. On Wednesday, Nov.

Reputation 302

Reputation Brand Branding Social Media 302

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78