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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

Social Media Marketing for Fashion Brands

Brand24

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization.

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. The post Tailoring Your Social Media Voice appeared first on.

Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back?

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Good Social Media Strategies to Improve SEO

Critical Mention

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO.

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How social media makes PR strategy more influential

Agility PR Solutions

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. Analysis Public Relations social media

5 myths holding back your paid social media strategy

Agility PR Solutions

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. the pay-to-play element is a necessary piece of social strategy. Analysis Public Relations social media

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets?

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We

Sears’ social media won’t go down without a fight

PR Daily

Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy.

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The ever-decreasing attention spans of social media users.

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep.

Infographic: Your social media marketing checklist

PR Daily

Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business?

5 Brands Share What’s Working in Social Media Marketing

Cision

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. Following is a summary of the common themes across their social business journey.

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. It’s important to have a clear strategy before uploading any video. Infographics Social Media social media infographic social media vide

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay.

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Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Artists with the Best Social Media Strategies

Critical Mention

But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Additionally, they employ valuable strategies we can learn from: Beyoncé. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million.

Infographic: Why social media marketing is essential

PR Daily

If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media is perfect for this.

Infographic: Trends that are shaping the social media landscape

PR Daily

Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. Use social listening tools to generate more leads.

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

11 social media mistakes brand managers should avoid

PR Daily

Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

Your organization can learn from these award-winning social media strategies

PR Daily

Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media.

Infographic: 15 guaranteed ways to repel your social media audience

PR Daily

Social media is a crucial channel for communicators in a changing media landscape. As the digital space for publishers and brand managers becomes more crowded, continual self-promotion is required to get your message out there.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?