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Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. The issue is multi-faceted and occurs due to breakdowns at both ends of your social media strategy.

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We

Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.

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15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

Infographic: 15 guaranteed ways to repel your social media audience

PR Daily

Social media is a crucial channel for communicators in a changing media landscape. As the digital space for publishers and brand managers becomes more crowded, continual self-promotion is required to get your message out there. Failing to measure your efforts.

Don’t make these marketing blunders on social media

PR Daily

Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins?

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

5 social media tactics to expand and engage your audience

PR Daily

User-generated content, influencer marketing and online polls can attract new followers and keep your brand faithful coming back for more. Social media can help you enhance your organization’s messaging reach and interactions with target audiences. Marketing Social Media

4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Craft the right content and measure for your goals.

10 most effective social media tools for PR pros

PR Daily

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels.

3 roles every social media team must have

PR Daily

What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

5 Brands Share What’s Working in Social Media Marketing

Cision

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. Following is a summary of the common themes across their social business journey.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

4 ways Tom’s drives consumer success and sales on social media

PR Daily

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Consider these: Focus your social media efforts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides.

10 essentials for your social media marketing campaigns

PR Daily

It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Marketing Social Media

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform.

Report: Rival IQ's social media industry benchmarks

Stephen Waddington

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. From a posting volume perspective, the median brand posts about seven times per week on Facebook, or once a day.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

11 social media mistakes brand managers should avoid

PR Daily

Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan.

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. LACK OF STRATEGY. And if you don’t have a goal in mind, you’ll never be able to measure ROI.

15 questions to ask when hiring a social media partner

PR Daily

How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels. It’s important to make an informed decision before hiring a social media agency or consultant.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Digital marketing is a puzzle that brands continue trying to solve. They’re sinking more money into paid search and social media isn’t always the answer.

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Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? So, what should you measure?

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. Brand managers must actively cultivate private groups to get their messages in front of key stakeholders.

15 tools to measure and monitor your social media efforts

PR Daily

A Sprout Social study revealed that 86 percent of social media users either follow or want to follow brand accounts—but will unfollow those accounts if you are too promotional, don’t respond to them or try to be funny when it doesn’t fit your brand voice.

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How to Measure Your Brand’s Success on Instagram

Cision

With social media analytics , you’ll quickly discover what needs improvement. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Want more tips for leveraging the fast-growing social media giant?

8 symptoms of a failing health care social media campaign

PR Daily

If you aren’t evaluating your efforts and expanding or recalibrating your strategy, then time and money are being wasted. Buying followers is frowned upon in the social media world. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. Earned media is going to get harder. This is what social media did to the traditional gatekeeper.

Ready to craft a content strategy? Answer these questions first

PR Daily

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign. Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. Brand. Measurement methodology.

Is Confusion Holding You Back From Social Media?

Rock the Status Quo

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Will it hurt our brand if we do it wrong?

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

MEASURED THOUGHTS. Related reading: 7 social media trends to watch out for before 2020 hits. 7 social media tips from top CEOs. Infographic: Tips for creating social media conversations. Younger employees don’t want to be regulated on social media.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

MEASURED THOUGHTS. That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. SOCIAL BUZZ. Related reading: The best marketing strategies for nonprofit organizations.

4 social media tools to dominate your online strategy

PR Daily

All-purpose social media tools are big-box wonderful. All-in-one social suites make it incredibly easy to manage your social media. Though social media suites do a lot of things and do them all well, sometimes you need a more specialized tool.

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3 Social Media Myths We Need to Squash in 2015

Polaris

There’s a lot of social media advice floating around these days. Some of it’s useful, grounded in solid marketing and business strategy. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter.