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B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. PR Strategy

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch? Via social media.

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How To: Measure Success For a Product Launch

Waxing UnLyrical

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report.

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked.

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How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently.

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The misunderstood case of “brand voice” in social media

Communications Conversations

When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? All these brands that people were lauding as having great “brand voices”–they were all snarky, hip, young, energetic voices.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. Public relations serves your brand in a number of ways. Increase brand awareness. Improve brand reputation. PR is far from static -- rather it is an exciting and dynamic strategy. Deploy an Email Strategy.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. How can you set those aside and have a sounder, more informed strategy tied to the bottom line? PR Strateg

What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Brand Awareness.

How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. They put a lot of time and effort into launching this line.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos). Related reading: 7 social media trends to watch out for before 2020 hits.

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. How to launch a new product with influencer marketing tactics.

Our 8 step-approach to nailing your content marketing strategy

Prohibition

Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Select the right topics ; This is where you can make or break your content marketing strategy.

4 digital PR and social media lessons from your favorite celebrities

PR Daily

Celebrities on social media are no strangers to controversy. There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online. Rihanna and her brand have a combined 62.6

Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro.

3 Reasons Monitoring Competitors Boosts Your Brand

Cision

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own. Monitor them just as you would your own brand.

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Ah, YouTube.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

After McDonald’s social media team refused to take the bait, Wendy’s tweeted a savage response: Yeah, we wouldn't wake up for your breakfast either. We’ve launched a readership survey to learn more about our audience, and we want to hear from you.

How to Boost Your Thought Leadership Strategy with Facebook Live

B2B PR Sense

A successful thought leadership strategy needs to stay on top of new tools as they become available. 46% of those polled said that they plan to incorporate Facebook video into their marketing strategy in the coming year. Get the word out well ahead of time on social media.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. Not only does it boost your credibility, but it also puts your brand on the map. PR and thought leadership strategy go hand in hand. Be prepared to engage effectively with the media. PR Strategy

How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

When Popeyes launched its sandwich on Aug. For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Ah, YouTube.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Ah, YouTube.

4 digital tools that are reshaping PR

PR Daily

While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches. Public relations and social media: At times it would appear there’s tension between the two.

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The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat.

5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. And the feud began, spilling out from social media into the chain's brick and mortar stores.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Your PR strategy doesn't have to be one of them. Just because you don’t have the deep pockets of bigger B2B companies does not mean you can't develop a PR strategy that puts your startup in the media spotlight and generates new leads. Feature Your Customers On Social Media.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

With the right reputation management services, you can change and improve how the world perceives you as a brand. After all, who can you believe when faced with a constant barrage of companies touting their products and services as "the best" or "the longest lasting?" Social media.

Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

PR Daily

Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more. Lego launches space station model. How does blogging fit into your PR and content strategies this year?

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

And PR pros rely on journalists for media attention for their brand. Whether it's a product launch or a new brand-wide initiative, you need to show how it serves the greater good (beyond your brand) and why the journalist's audience will want to know about it.

The Role of a Brand Newsroom Editor

Presspage

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brand Journalism.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Google’s chief executive, Sundar Pichai, recently announced that the company’s weekly staff meetings would be limited to “product launches and business strategies” because of a “coordinated effort to share our conversations outside of the company.”. SOCIAL BUZZ.

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Marie Kondo’s store sparks ridicule, Google’s weekly staff meetings are ending, and Macy’s falls short on data breach communications

PR Daily

The Verge reported that starting in 2020, the meetings will happen monthly and only cover information about “product launches and business strategies.” Here are today’s top stories: Twitter users ridicule Marie Kondo’s branding turn.

How to decide if PR will benefit your brand

PR Daily

You’ve just started your business, your website is finished, your SEO is lined up, your products are ready to ship, and you’ve got a hungry team eager to seize the moment. All you need to do now is get the word out about that amazing product. Copyright © 2017 Entrepreneur Media, Inc.

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