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B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. We've collected our top 8 secrets to take your product launch strategy from standard to exceptional.

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. But before you can move on, there’s just one more important job to take care of: Your product’s story. What is my mission with this product?

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8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

How To: Measure Success For a Product Launch

Waxing UnLyrical

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. Guest Post by Elise Perkins.

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report. The abstract states: “This paper proposes a new theoretical concept, corporational determinism, to describe narratives by which digital media corporations are presented as the main or only agency informing socio-technical change.

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report. The abstract states: “This paper proposes a new theoretical concept, corporational determinism, to describe narratives by which digital media corporations are presented as the main or only agency informing socio-technical change.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy. Social media has become so valuable to PR that the two are now inextricably linked. 8 Ways to Use B2B Social Media within Your PR Strategy.

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How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently.

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The misunderstood case of “brand voice” in social media

Communications Conversations

When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? All these brands that people were lauding as having great “brand voices”–they were all snarky, hip, young, energetic voices. By looking at these lists and case studies, one would think you’d HAVE to be young, witty and funny to establish any kind of successful brand voice on social media.

What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online.

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. How to launch a new product with influencer marketing tactics.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. Public relations serves your brand in a number of ways. Increase brand awareness. Improve brand reputation. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results. How to Elevate Your PR Strategy in the Coming Year. Target Niche Media.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. How can you set those aside and have a sounder, more informed strategy tied to the bottom line? The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. 3 Assumptions That Could Harm Your PR Strategy. Owned media also played an important role.

How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? They put a lot of time and effort into launching this line.

London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

Also: Facebook launches gaming app early, why Disney turned to employee furloughs, remembering Prince, join our Twitter #RaganChat, and more. It’s another example in a growing line of early releases and product launches, as organizations scramble to respond to the pandemic.

4 digital PR and social media lessons from your favorite celebrities

PR Daily

Celebrities on social media are no strangers to controversy. There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online. As we celebrate the launch of PR Daily’s 2018 Digital PR & Social Media Awards , we’re crowning these stars with social media awards of their own: Best Product Launch.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos). Related reading: 7 social media trends to watch out for before 2020 hits. 7 social media tips from top CEOs. Infographic: Tips for creating social media conversations. Younger employees don’t want to be regulated on social media.

Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro.

Our 8 step-approach to nailing your content marketing strategy

Prohibition

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 3.5billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement, marketers need to consider tactics with longevity, and this is where a kick-ass content marketing strategy comes into play. At Prohibition we’ve developed an 8-step process which should lead you to a fool-proof content marketing strategy.

3 Reasons Monitoring Competitors Boosts Your Brand

Cision

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own. With the right media monitoring tools , your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition. Here are three ways monitoring competitors benefits your brand: Understand competitors’ tactics.

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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Ah, YouTube.

How to Boost Your Thought Leadership Strategy with Facebook Live

B2B PR Sense

A successful thought leadership strategy needs to stay on top of new tools as they become available. 46% of those polled said that they plan to incorporate Facebook video into their marketing strategy in the coming year. Add to that the fact that 90% of users said that watching a video was helpful in their decision process, and 50% of executives look for more information after watching a video on a product or service. Get the word out well ahead of time on social media.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The complimentary content launched April 2 and will be available to consumers through May 4.

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10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. Not only does it boost your credibility, but it also puts your brand on the map. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals. PR Strategy

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

After McDonald’s social media team refused to take the bait, Wendy’s tweeted a savage response: Yeah, we wouldn't wake up for your breakfast either. We’ve launched a readership survey to learn more about our audience, and we want to hear from you.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more. Using “control” and “attention” as the chart’s axes, Thomas argues that the most effective way to increase your productivity is to learn how to shift your attention. Say hello to our brand new class of Academy members. SOCIAL BUZZ.

Why self-assessment of business data is mostly a bad idea

Doctor Spin

The majority of all companies today are collecting and analyzing their performance data on the brand level using the self-appraisal method. A strategy based on third-party insights. Few brands have a strategy or process in place for validating their data analysis.

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Why self-assessment of business data is mostly a bad idea

Doctor Spin

The majority of all companies today are collecting and analyzing their performance data on the brand level using the self-appraisal method. A strategy based on third-party insights. Few brands have a strategy or process in place for validating their data analysis.

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

When Popeyes launched its sandwich on Aug. For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. Here’s a look at how Popeyes turned a chicken sandwich into a multimillion dollar advertising campaign, and what you can learn from their strategy: Plan ahead for a big launch.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

With the right reputation management services, you can change and improve how the world perceives you as a brand. After all, who can you believe when faced with a constant barrage of companies touting their products and services as "the best" or "the longest lasting?" Social media.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Ah, YouTube.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Ah, YouTube.

Navigating authenticity and openness in the face of racial injustice

PR Daily

For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening. Brand managers who had already been navigating a marketplace ravaged by the COVID-19 crisis have found themselves facing fresh challenges. “I The impetus of ‘pausing’ right now does not imply that a brand needs to be quiet,” she says. “In

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Most brands are not exclusively using Twitter as their customer service platform.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Your PR strategy doesn't have to be one of them. Just because you don’t have the deep pockets of bigger B2B companies does not mean you can't develop a PR strategy that puts your startup in the media spotlight and generates new leads. We have assembled a simple, but effective, list of budget friendly PR strategies (some of them even free!) Small Business PR, Meet Budget Friendly Strategies. Ally your Startup with Influencers On Social Media.

4 digital tools that are reshaping PR

PR Daily

While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches. Public relations and social media: At times it would appear there’s tension between the two. However, social media presents a significant opportunity to enhance PR. Here are four opportunities social media offers PR experts and small businesses in 2018: 1.

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Why self-assessment of business data is mostly a bad idea

Doctor Spin

The majority of all companies today are collecting and analyzing their performance data on the brand level using the self-appraisal method. A strategy based on third-party insights. Few brands have a strategy or process in place for validating their data analysis. Companies often allocate money on product launches and marketing campaigns, yet they often base these decisions on biased business data.

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