Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR for Anyone

NOVEMBER 4, 2021

Sometimes the best way to really get how a system works is to see it in action. You’ll see many examples of how people landed in the media. We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. The system works!

Examples 130

Examples Pitching YouTube Video 130

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have.

Energy 196

Energy Analysis Media Retail 196

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Melissa Agnes

SEPTEMBER 16, 2014

Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. It’s time for you to start implementing.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. The system works! You are being exposed to almost 10 million people. That was one of the biggest wows I’ve seen for virtual backgrounds.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

SEPTEMBER 8, 2021

The system works! If you like this tip and you’d like to learn more, please download our Blueprint at CaptivateandCashin.com/Blueprint and we’ll give you all kinds of tips on pitching the media, creating your brand feel, really positioning yourself as the expert that you are. PR FOR ANYONE. Anyone can get publicity!

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

APRIL 26, 2022

The system works! If you like this, if you’d like to start doing more of this, we have so much fun working with our clients, just elevating their mission and their brand. Having you pitch the media. Having you just, like I said, elevate your brand Check out, www.GetPRFamous.com and I hope to see you in the media soon.

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. The system works! PR FOR ANYONE.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

FEBRUARY 15, 2023

The system works! Follow the Get PR Famous™ Formula: Be newsworthy, create great hooks, find the right journalist (all in the short video below), and then incorporate the 31 tips above and you’ll be on your way to going from Established to Known™ and taking your business to the next level. PR FOR ANYONE Anyone can get publicity!

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

JULY 28, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! But think of every piece of that, could be different stories that you could pitch various media outlets.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

JUNE 23, 2021

Make it easy for the media to say yes to you by checking out when they check you out. The system works! Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint.

Industry 130

Industry Social Media Google Training 130

PR for Anyone

JULY 22, 2021

The system works! If you like this tip and you’d like to learn more about pitching and branding and messaging download our free blueprint at CaptivateandCashin.com/Blueprint. Give them challenges and solutions and position yourself as the expert in your industry! PR FOR ANYONE. Anyone can get publicity! There’s no cost.

Industry 130

Industry Pitching How To System 130

PR for Anyone

SEPTEMBER 21, 2021

Being aware, conscientious, and listening to what a journalist wants, and then giving it to them in a short, concise format is an easy way to help you get the yes when pitching the media. The system works! PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. It’s time for you to start implementing.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

MARCH 30, 2022

The system works! Watch the video to learn more and/or read the full transcript below. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

MAY 18, 2022

The system works! Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales.

YouTube 130

YouTube Video How To Pitching 130

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system. But there are limitations.

Social Media 96

Social Media Privacy Media Training 96

Polaris

MARCH 17, 2015

My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more.

Agency 100

Agency eBook Training Media Training 100

wiredPRworks

SEPTEMBER 21, 2017

25% Receives sufficient training on marketing in a digital age. Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

NOVEMBER 11, 2021

Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? The system works! Here is a video I did to help you find the right journalists. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. How to create a Twitter list.

Digital PR 113

Digital PR System Infographics Banking 113

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. The system works! YouTubers upload 300 hours of video content to the platform every minute. PR FOR ANYONE.

Video 130

Video Strategy YouTube Interviews 130

PR for Anyone

JULY 28, 2021

The system works! I need to really be able to try and test it to vet it before I tell my hundreds of thousands of readers to, so, being stingy, I know we all have budget limitations, but if you have the ability to gift and be generous and be timely about it, then it’s that much more advantageous for the brand to get that placement.

Pitching 130

Pitching Fashion Media Interviews 130

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

PR for Anyone

MAY 24, 2022

The system works! Stay tuned for that. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. The system works!

Pitching 130

Pitching Television Media Real Estate 130

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? It was soooo bad it was funny.

Local 94

Local Course Community Interviews 94