Business Wire

FEBRUARY 1, 2017

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling. BizWireTV shines a light on innovative technology and disruptive brands and the new season will reflect the evolving media landscape.

Reddit 150

Reddit YouTube Video Mobile 150

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

NewsWhip

OCTOBER 26, 2021

I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening! Can you talk about the role technology has played throughout that journey? Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. Now think about a brand like Apple. We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. This is something I’m seeing in other vertical markets too. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” to push real-time, actionable alerts to market-moving news as it breaks. Out of respect, yesterday, I did not publish. My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Even though 57% of marketers said Stories were very effective or somewhat effective, a whopping 35% said they were “uncertain” of overall effectiveness. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Align Technology.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

APRIL 13, 2021

NLP is used in a variety or PR technologies for media monitoring. What is the value of NLP to PR (and marketing)? TF: PR (and marketing) is naturally concerned specifically with human language and, both textual and oral, conversations between humans. Sorting out what is positive, and negative is a big challenge that NLP faces.

Analysis 78

Analysis Marketing Engineering Data 78

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. See which brands kept us on our toes and why.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.”

Tools 159

Tools Media Software Analysis 159

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

SEPTEMBER 14, 2019

That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Got a study or survey about marketing or PR? Are you a B2B tech company that needs marketing or PR help? 1% said SnapChat.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

APRIL 3, 2018

Couple that with the fact that many of the incumbent media monitoring providers haven’t brought any substantive new innovation to market in several years, and it may be worthwhile to look at other tools. I used this field to eliminate job postings associated with a brand name. Does Blockchain Really Have Marketing Potential?

Media 64

Media System Tools Google 64

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. People who produce.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. 1) PR software market estimated at $4 billion. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

Software 102

Software Reddit Marketing Survey 102

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Buzzstream

MARCH 21, 2024

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. Your stakeholders may want to build brand awareness. Keep in mind that each of the below are pieces of the puzzle.

Construction 62

Construction How To Media Google 62

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. And speaking of AI above, there’s a media literacy and misinformation beyond deep fakes, as the technology becomes more convincing and harder to distinguish from reality.

Trends 78

Trends Social Media Community Viral 78