PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

APRIL 26, 2022

Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale.

Corporate 143

Corporate Report Survey Employee 143

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. For example, the company’s reputation was lackluster among media and influencers when I started.

B2B 106

B2B Leadership Marketing Blogging 106

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Being kind is a long-term investment in your brand. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. A More Sophisticated Employer Narrative.

Brand 135

Brand Branding Employee Case Study 135

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. Generating brand awareness. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. During the month of January, we will be taking you through the highlights of this report. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Extends the reach of thought leadership content . Paid social connects brands with audiences that would not have discovered its content .

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Reporting on established metrics isn’t enough today. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely.

Reputation 78

Reputation Financial Banking Employee 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? After the roundtable, hosted by The Conference Board ESG Center, the organization published a July 2021 report to help companies decide whether to address polarizing topics. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? After the roundtable, hosted by The Conference Board ESG Center, the organization published a July 2021 report to help companies decide whether to address polarizing topics. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation 78

Reputation Crisis Management Employee Government 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Balance this with what you feel comfortable putting your brand stamp on. Create content.

Leadership 83

Leadership Print Training Radio 83

The Hoyt Organization

DECEMBER 8, 2023

They need to establish their brand as a credible and innovative solution. Thought Leadership Brands You A Trustworthy Expert Effective thought leadership (sharing unique, expert insights and high-quality content) can consistently raise your profile in the market and get your brand recognized.

Leadership 52

Leadership Social Media Reputation Brand 52

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 129

Publicity Small Business Trends Leadership 129

Onclusive

JUNE 9, 2021

It’s important to understand which reporters and outlets can play the biggest role in reaching your target audiences, including ones that drove the most impact in the past, and whether their sentiment was positive, negative or neutral. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? Contact us to connect with our expert crisis communication team and protect your brand.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. And some are using the brand narrative in adverse ways. The shift to inclusive branding and communications In recent years DE&I (Diversity, Equity and Inclusion) has moved to the forefront.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news. Thought leadership content is persuasive. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 156

Customer Service Employee Reputation Leadership 156