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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168
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Expanding into the Hotel Industry

The Hoyt Organization

Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. Finding new acquisition targets became much easier, given the brand recognition that was achieved. The result?

Hotels 52
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Are You Ready for the Metaverse?

PRSay

The metaverse will go beyond videogames to also include virtual real estate, shopping, work spaces, comedy clubs, high schools, universities and much more. This is like buying land in Manhattan 250 years ago as the city is being built,” Andrew Kiguel, chief executive of Tokens.com, told The Wall Street Journal.

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189
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13 people I’d love to have coffee with in 2023

Communications Conversations

2 – Monica Gratzker, Post Consumer Brands. And, someone with an interesting mix of social backgrounds in hospitality, health and now, real estate at Ryan Companies. And he’s one of just a handful in town to work in the Employer Brand marketing area, so I’d be curious to hear more about that at BCBSMN.

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Behind the Headlines With Lynda Fernandez

Cision

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

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MediaPulse | A Weekly Media Round-Up

Cision

VIP List: Liz Heron is The Huffington Post ‘s new no. Image courtesy of marco monetti on flickr.