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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

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MediaPulse | A Weekly Media Round-Up

Cision

VIP List: Liz Heron is The Huffington Post ‘s new no. Image courtesy of marco monetti on flickr.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands.

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Did anything change when you adopted the newsroom?

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. This is How the Sorry State of Media Relations Ends. 5) You don’t promote your product enough.

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PRoust Questionnaire: Helen Slater

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? In the “real” world, where I meet with people I like, who hold similar values to mine (and where they like to enjoy themselves). And the Duke and Duchess of Cambridge. What’s the best career decision you ever made?

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. The brand is what people talk about regarding you when you are not in the room.