Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 71

Brand Branding Marketing Facebook 71

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. That can happen at a trade show, conference or networking event targeting a particular niche.

Report 120

Report Pitching Trade Shows Newspapers 120

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. ” Brands or companies license the usage rights to those videos for a select duration of time.

Marketing 52

Marketing Instagram Facebook Consumer 52

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Videos of booth displays and staffers to humanize and show pride in the brand.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

MARCH 2, 2023

Aim to build a genuine connection to encourage that key influencer to become a subscriber and brand ambassador. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Tools like Buzzsumo can help you identify key influencers for a specific topic.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Read on for the key ways to customize a discussion event for your B2B brand. For example, a recent panel we produced for media tech business Arkadium, focused on how publishers are innovating the creation and delivery of content given Facebook and other digital channels like Snapchat. Keep a soft touch and avoid over-branding.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

OCTOBER 9, 2017

Facebook, Instagram and YouTube grow, while the use of LinkedIn for employee advocacy decline. Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? And, you may miss out on a big opportunity to rally your troops for a monster brand moment. Here’s an example.

Social Media 60

Social Media Employee Trade Shows Media 60

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

MARCH 7, 2017

Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr. Plus, 92% of consumers trust peer recommendations over standard brand content. Helps build brand trust. Offline, such as in your office lobby or at a trade show booth.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Prohibition

JANUARY 3, 2017

Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. I will certainly be using it for some of our bigger brands next year. 2016 can be seen as the year live video was pushed into the mainstream. What about your gran?

Twitter 48

Twitter Social Media Trade Shows Video 48

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. In the U.S., Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Simple, smart, and effective.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

OCTOBER 7, 2014

What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. What follows are five more cures for what’s ailing many most branded YouTube channels.

YouTube 61

YouTube Video SEO Trade Shows 61

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. This generation traditionally chooses brands built on heritage and history. However, they are embracing technology and are accessible to brands, like Pentair, who think digital. million sale).

Marketing 45

Marketing Engineering Resources Consumer 45

Communications Conversations

MARCH 3, 2015

After all, who could predict that Facebook would become an essential took for PR pros in 2005? Or, that you would be able to produce entire brand videos right from your smart phone? Facebook won’t exist, but social media will still be key to PR success. It feels like we’re almost at a tipping point with Facebook.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

FEBRUARY 24, 2015

Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. For now, these ads, on Twitter and Facebook, tend to be less expensive and are more apt to catch the intended audience on “in-between time.” Respondents also said just 18.9%

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

MAY 22, 2018

It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Pre-Internet, that was because print ad space was so costly. Now it’s because attention is scarce.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups .

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. Now he was scrambling to put together a digital-first marketing plan.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141