The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. More videos are shared on Facebook than yon YouTube. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? – Forbes.

Video 100

Video Mobile Trade Shows YouTube 100

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. The biggest story that connects to this in ad-tech right now is the Facebook boycott. We can’t do trade shows, can’t do in person events.

Brand 71

Brand Branding Marketing Facebook 71

Communications Conversations

OCTOBER 9, 2017

Facebook, Instagram and YouTube grow, while the use of LinkedIn for employee advocacy decline. Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? But, put yourself in the employee’s shoes for a moment. Would you want to post non-stop about your company on LinkedIn?

Social Media 60

Social Media Employee Trade Shows Media 60

Solo PR Pro

MAY 29, 2018

Do some networking outside your usual travels of card exchanges and trade shows. We’ll be talking about this in our Solo PR PRO private Facebook group, one of the many benefits of becoming a Solo PR Pro Member. Choose at least one new way to replenish this summer and reap the benefits well into the end of the year.

Trade Shows 40

Trade Shows Hotels Travel Groups 40

ImPRessions - Crenshaw Communications

MARCH 23, 2017

For example, a recent panel we produced for media tech business Arkadium, focused on how publishers are innovating the creation and delivery of content given Facebook and other digital channels like Snapchat. The best panel topics are a little bit of both — while staying relevant to the client/business hosting the discussion.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). This can be tricky if you’re helping run your client’s social accounts while at an event, but keep the personal texting/Snapchatting/Facebooking to a minimum. Be glued to your phone. Instead, take a look around.

How To 60

How To Trade Shows YouTube Conference 60

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 3, 2017

Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. 2016 can be seen as the year live video was pushed into the mainstream. Cisco estimate that by 2020, 75% of mobile data usage will be video. What about your gran?

Twitter 48

Twitter Social Media Trade Shows Video 48

Communications Conversations

MARCH 3, 2015

After all, who could predict that Facebook would become an essential took for PR pros in 2005? Facebook won’t exist, but social media will still be key to PR success. It feels like we’re almost at a tipping point with Facebook. But, when Facebook falls off, social media won’t go with it. I know all that.

Technology 60

Technology Content Marketing Social Media Facebook 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. Now he was scrambling to put together a digital-first marketing plan.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Cision

APRIL 20, 2016

Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). That can happen at a trade show, conference or networking event targeting a particular niche. Social Media. Engagement Tip: When you find reporters through source No.

Report 120

Report Pitching Trade Shows Newspapers 120

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

OCTOBER 5, 2017

It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. While having a Facebook page with general contact information and a company story is a good start, a company Facebook page is only as valuable as the content it distributes.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

OCTOBER 7, 2014

If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried. Symptoms: It’s impossible to find a YouTube link on your company''s website.

YouTube 61

YouTube Video SEO Trade Shows 61

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups .

Media 95

Media B2B Groups Conference 95

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. And if your company doesn’t outright block access to Twitter and Facebook, it is certainly, at the very least, monitoring precisely much time you spend on those platforms. Now it’s because attention is scarce.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. You can collaborate with other independent communication professionals or those in specialty areas that complement your work.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

FEBRUARY 24, 2015

Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. For now, these ads, on Twitter and Facebook, tend to be less expensive and are more apt to catch the intended audience on “in-between time.” Respondents also said just 18.9%

Mobile 60

Mobile Study Marketing Survey 60

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”.

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

MARCH 7, 2017

Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr. Video is highly shareable and can be used on the following: Social media like Facebook, Twitter or Instagram. Offline, such as in your office lobby or at a trade show booth.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here’s an example of how our client Just BARE chicken promotes a new article from its brand publishing platform, The Good Plate, on Facebook. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Source: Billboard ). Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? The only thing youth and conservatives have in common is that both groups are leaving Facebook.

Marketing 167

Marketing Employee Content Marketing Training 167