Agility PR Solutions

FEBRUARY 25, 2019

Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? employees from ages 25-80 how diverse their […].

Leadership 95

Leadership Company B2B Employee 95

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 155

Employee Crisis Reputation Creativity 155

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Being kind is a long-term investment in your brand. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Advertising 189

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Walmart uses employee-generated content to thank front-line workers.

Social Media 198

Social Media Brand Branding Employee 198

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. The Results: From a Pilot Blog to a Global Media Brand. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. The approach isn’t just growing the brand’s audience. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. We’ve found success in mini-conferences we call thought leadership panels.

Branding 196

Branding Brand Reddit B2B 196

Sword and the Script

APRIL 23, 2019

As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Communications is a function of leadership.

Technology 130

Technology Study Communications Survey 130

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Branding 111

Branding Brand Survey Customer Service 111

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. 10% of employees have downloaded the app and used it in the first four weeks. In employee’s email inboxes by 6:30 a.m., 80 percent?

Mobile 122

Mobile Employee Communications Retail 122

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? Why study behavior?” This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services. How do leaders bring about change?

Tools 110

Tools Employee Government Strategy 110

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Stern + Associates

APRIL 27, 2023

A top-rated Harvard Business School (HBS) professor, as well as the former chair of the Advanced Management Program, Harvard’s flagship senior leader executive program, he closely studies how organizations — both old and young and spanning a variety of industries and geographies — create maximum impact in good times and bad.

Company 103

Company Employee Case Study Strategy 103

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S.

Government 139

Government Survey Ethics Media 139

PRSay

MAY 15, 2024

Critical audiences today expect transparency from brands and those with whom they do business. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” It makes sense.

Crisis 67

Crisis Crisis Management Crisis Communications Journalism 67

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. To show leadership during a serious crisis situation. Here are some of the most common. .

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Stern + Associates

JANUARY 31, 2023

Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper. Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance.

Interviews 95

Interviews Employee Strategy Leadership 95

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Clearview Social employee advocacy. Sociabble employee advocacy.

Tools 120

Tools Enterprise Analytics Case Study 120

Shift Communications

MAY 26, 2022

Analyze case studies from past downturns, weave in research, expert voices and other points of view. Think of the credibility boost that can give a brand. Create a halo: Now is the time to call on your people through an employee advocacy program. Your employees, customers and stakeholders believed in your vision at some point.

Employee 88

Employee Case Study Corporate Trends 88

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Employee recruiting. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Recognize employees. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Follow your gut.”

Company 189

Company Employee Internal International 189

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. Hardly a conclusive study. And, CEOs sharing employee posts is always a win.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. You can’t blame the professional associations although they have a leadership role. What’s important is the management viewpoint of public relations.

Publicity 98

Publicity Corporate Interviews Reputation 98