The Proactive Report

JANUARY 2, 2017

Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. Get the Digital PR Tips newsletter. Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise.

Brand 54

Brand Branding Trends Social Media 54

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic.

Radio 74

Radio Television Media Local 74

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

Customer Service 40

Customer Service Reputation Energy SEO 40

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 60

Social Media Pitching Media LinkedIn 60

Lauri Pehar Borsh

JUNE 1, 2015

Take control of your brand by balancing your personal and professional image to attract recruiters. We’ve all heard at least one story of an employee getting fired over a Tweet or Facebook post. It’s time to take control of your image and start thinking of social media as personal branding. By Sarah K. White | CIO.com.

Social Media 60

Social Media Media Employee Google 60

Lauri Pehar Borsh

JUNE 1, 2015

Take control of your brand by balancing your personal and professional image to attract recruiters. We’ve all heard at least one story of an employee getting fired over a Tweet or Facebook post. It’s time to take control of your image and start thinking of social media as personal branding. By Sarah K. White | CIO.com.

Social Media 60

Social Media Media Employee Google 60

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities.

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

How To 83

How To LinkedIn Tools Google 83

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Positive branding is an investment that solopreneurs, as well as established companies, must be willing to make if they want to build a strong, loyal customer base.

Brand 72

Brand Branding How To Web 72

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

NOVEMBER 10, 2020

Once you’ve nailed their name, a long-winded opener is unnecessary, but charging straight in with a line such as, ‘Here are some new products from [brand name], please find the imagery and prices attached’, can also be seen as rude or unprofessional. . Always ensure you use a reputable source that is as unbiased as possible.

Pitching 164

Pitching Writing Digital PR How To 164

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

MAY 8, 2015

Developing a Personal Brand on a Global Stage. Fast forward to 2015, and Facebook knows my full name, date of birth, my last four places of employment, every city I’ve ever lived in, my phone number and anything else someone may want to know about me. What does your personal brand say about you? Do as I say, not as I do right?

Brand 60

Brand Branding Meeting Blogging 60

Lauri Pehar Borsh

MAY 8, 2015

Developing a Personal Brand on a Global Stage. Fast forward to 2015, and Facebook knows my full name, date of birth, my last four places of employment, every city I’ve ever lived in, my phone number and anything else someone may want to know about me. What does your personal brand say about you? Do as I say, not as I do right?

Brand 60

Brand Branding Meeting Blogging 60

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

JUNE 3, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? I don’t care for much of their music but they all share a reputation that seems fuelled by mean-spiritness. What skills and abilities do you think tomorrow’s PR leaders need? What is your PR motto? Mick Hucknall.

Government 40

Government Social Media Local Corporate 40

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X SF: Online Reputation Management. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100