Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. The marketing sales funnel is both simple and confusing.

Case Study 111

Case Study Marketing Study Content Marketing 111

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

NOVEMBER 21, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. My team and I develop dozens of influencer strategies every year for major brands, and I personally work on lots of these programs. But it needs to get more measurable, and strategic, and specific.

Marketing 68

Marketing Infographics Video Content Marketing 68

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. We all want to be part of something.

Creativity 78

Creativity Study Survey Advertising 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 81

Leadership Reputation Measurement Video 81

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. Once a brand published a new piece of content, it was time to create more content. ” Brand awareness and other traditional metrics aren’t enough.

Resources 40

Resources Analytics Measurement Infographics 40

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands.

Agency 40

Agency Real Estate Film Video 40

PR 20/20

JUNE 27, 2017

Let’s start with your non-branded keywords ranking within the top three spots and have relatively high clicks and search volumes (or impressions). (If However, if I were looking up, “what is inbound marketing,” I would expect a definition and some examples. For each keyword, also document, if possible: Search volume. Impressions.

SEO 60

SEO Engineering Blogging Infographics 60

PR Conversations

OCTOBER 20, 2015

I definitely think that “subtracts” from what we do. Definitely. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

FEBRUARY 1, 2018

According to his definitions, an Expert is someone who makes the right moves, and thinks analytically about their choices. After all, setting measurable goals gives you a clear objective to work toward. For example, some link types could be guest post, infographic, or resource page. Parameter 1: Number of links earned.

Data 67

Data How To Analysis Comparison 67

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Try to keep it high level.

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28