ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

FEBRUARY 5, 2019

At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. tbh, if I could switch I would, but you won’t ever offer this service in my area, and even if you did it’d be several years in the future. Give our services a try. but I’m stuck with you.”.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

JULY 6, 2015

Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. At a social event, a receptive individual might be a familiar face, a person you know by reputation, or a person who is under-engaged.

Social Media 120

Social Media Media Wikipedia Tools 120

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Strategy 62

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value.

Big Data 92

Big Data Data Publicity Analytics 92

Cision

FEBRUARY 23, 2016

Your brand manages a handful of social accounts. Eighty-five percent of brands haven’t proven social’s ROI quantitatively. Without benchmarks to reference and goals to meet, most brands aren’t using social to its full potential. Is your brand unknowingly giving up opportunities to bypass competitors? Brand Health.

Measurement 120

Measurement Customer Service Meeting Data 120

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. When businesses communicate with sincerity, openness, and clarity, they increase their customers’ trust.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. For instance, you can connect with someone on LinkedIn, mentioned something unique in the connection message, and then email them and reference the same thing.

How To 83

How To LinkedIn Tools Google 83

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. ” This is argued to be a growing trend, proven by reference to customer surveys. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. ” This is argued to be a growing trend, proven by reference to customer surveys. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. It also undermines the integrity of the purchasing process and can damage the reputation of your company. It can create the appearance of impropriety and can damage the reputation of your company.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. That’s the exact question I asked my PR 20/20 peers. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

FEBRUARY 9, 2024

A link graph for a post targeting a keyword with link intent looks like the one below, where organic traffic and referring domains grow together over time. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. As the post ranks better, it naturally accrues links over time. Please let me know.

Google 71

Google Infographics Pitching Resources 71