Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. Separately, Cision said it’s Falcon.io

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Instagram Technology Resources Employee 136

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

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Social Media Marketing Media B2B 149

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 86

Social Media Media Mobile SEO 86

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. 1) Provide social media training for everyone that operates as an admin on a brand account. But, are they a crisis?

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Social Media Crisis Training Media 239

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media.

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Social Media Media Customer Service Radio 105

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Instagram. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

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Customer Service Social Media Analysis Data 120

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Don’t create custom hashtags. Guest Post by Monika Jansen.

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Content Marketing Marketing Brand Branding 49

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter.

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Storytelling Internal International Social Media 78

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

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Interviews Publicity Technology Social Media 98

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

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Crisis How To Crisis Management Crisis Communications 62

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

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Social Media Strategy Media Survey 60

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

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Social Media Trends Media How To 62

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Outside of her “day-job”, Megan is passionate about food and fitness, and posts her personal paleo recipes and tips at @paleoinspo on Instagram.

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Social Media Agriculture Marketing Media 128

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

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Training LinkedIn Marketing Pinterest 45

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. For instance, brands leverage organic social to: develop their style and tone of voice.

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Advertising Advertising Social Media Strategy 62

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Want to make your brand more sociable on social? The same applies for social media.

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Social Media Media Wikipedia Tools 120

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Stick around with us for part two.

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Media Storytelling Technology Data 202

wiredPRworks

OCTOBER 9, 2015

With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. 10:30 am - 11:15 am.

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LinkedIn Trends Marketing Meeting 49

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. The brand may not have messaging enabled on some platforms, like X.

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How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

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Marketing Content Marketing Data Social Media 187

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics.

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Social Media Media Infographics Community 113

Barokas

FEBRUARY 12, 2019

Social media has undoubtedly transformed the way brands serve and interact with customers. According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc.,

Customer Service 60

Customer Service Social Media Media Infographics 60

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. Even just listening for your brand mentions can dig up surprises.

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Employee Brand Branding Policies 129

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. The result is pointless at best and a reputational issue at worst. Meanwhile Google+ has fallen by the wayside.

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Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.

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Social Media Marketing Pinterest Media 120