PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Barokas

FEBRUARY 5, 2019

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Beyond PR

MARCH 9, 2016

At its most basic, marketing is the act of selling or promoting products and services. If you consider yourself a part of the marketing tribe, this definition isn’t news to you. As a marketer, your ability to promote depends on your ability to sell. Selling makes you a better marketer. The First Step Is Acceptance.

Marketing 75

Marketing Meeting Resources Energy 75

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Talk to Customers & Employees. Sales are up.

Employee 80

Employee Journalism Data Technology 80

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up. This shortcut thinking is called heuristic thinking. And it happens a lot, every day.

Reputation 75

Reputation Employee Leadership Product Launch 75

Rock the Status Quo

OCTOBER 27, 2015

As a brand, should we respond to ALL complaints, or just certain types? Do we handle unhappy customers differently than other types of complainers? How can we magnify HAPPY customer interactions, to keep the negative in perspective? I’m a person, however, and most brands aren’t so successful avoiding troll.

Social Media 100

Social Media Groups Community Guidelines 100

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. Customer service with an attitude of caring and respect.

Customer Service 40

Customer Service Reputation Energy SEO 40

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up. This shortcut thinking is called heuristic thinking. And it happens a lot, every day.

Reputation 48

Reputation Employee Leadership Product Launch 48

Katie Paine's Measurement Blog

MARCH 9, 2023

The only problem—of all the effort and energy put into the campaign only three contained a key message. If you are launching into a mature market but the competition was the first to market and had to educate the market as well as promote its products, it’s not a fair comparison. They do not.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. The image went viral.

Social Media 111

Social Media Reddit Media Facebook 111

The Resolution Blog

APRIL 26, 2019

It’s usually around the five year mark new agencies start winning bigger brands and awards, so you’ve broken the mould there. How have you won those brands? You’d be surprised at how many big brand directors would come up to us and say “you look fabulous”. That’s why we picked our name, because it’s different to everyone else.

Agency 120

Agency Pitching Energy Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

MaccaPR

NOVEMBER 1, 2016

After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. Courting Your Existing Customers.

Strategy 48

Strategy Brand Branding Retail 48

Rock the Status Quo

JANUARY 13, 2015

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Will it hurt our brand if we do it wrong? In my opinion, there are four puzzle pieces to put in place before starting social media activity for ANY company or brand.

Social Media 100

Social Media Media Facebook B2B 100

Landis PR

NOVEMBER 1, 2021

Most organizations focus most of their communications energy on the first element: What do we want to say? What is our key messaging, brand voice and tagline? Most communications teams are (or should be) scanning the internet daily for brand mentions by media outlets, in social channels and other chatter sources out there.

Reputation 52

Reputation Customer Service Analysis Exercises 52