Shift Communications

DECEMBER 20, 2016

It’s the reverse of traditional public relations, where you’re trying to acquire the attention and approval of third parties, earning media through your good works, your brand, your insights. A fire requires three things to burn – heat (energy), fuel, and oxygen or a catalyst like oxygen (speed). US License.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

OnePitch

SEPTEMBER 8, 2022

But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay. What’s the best pitch of yours that resulted in coverage and what elements made it successful? This is like picking a favorite child! I try to be brief and direct.

Pitching 98

Pitching Consumer How To Education 98

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. At times, it’s a matter of linking a brand to a seasonal opportunity. 1 Dig Deep to Find the Story.

Agency 100

Agency Newspapers Interviews Radio 100

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. Drumroll please….

Fashion 40

Fashion Comparison Insurance Insurance 40

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

Sports 113

Sports Retail Local Report 113

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. Stories are emotional, experiential, and creative. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. Which real, historical or fictional person or brand would you like to give a reputation makeover? Where would you most like to practise PR?

Journalism 79

Journalism Ethics Film Construction 79

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. Marketers typically think of the top of the funnel as the place where they get to be most creative. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Brands are creating longer content, but there’s still room to improve the finish rate. Get creative with compliance. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. That success will come with hard work and big creativity. A brand is comprised 80% of its business communications, 20% is the quality of its product. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Like Hippocrates said, medicine is an art and a science.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. What do you see as the biggest communication challenges facing brands today? There is an ever-widening array of channels that brands need to communicate through. How can they overcome them?

System 120

System Newspapers Technology Brand 120

Buzzstream

NOVEMBER 10, 2020

Once you’ve nailed their name, a long-winded opener is unnecessary, but charging straight in with a line such as, ‘Here are some new products from [brand name], please find the imagery and prices attached’, can also be seen as rude or unprofessional. . Prove you understand the sector and topic.

Pitching 164

Pitching Writing Digital PR How To 164