Reputation Us
DECEMBER 15, 2023
BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you. The simple difference between reputation and brand is: BRAND is what you say about your organization. Your corporate reputation requires constant investment and cultivation.
Ishmael's Corner
OCTOBER 4, 2015
Corporate Overview. The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” Sometimes, it goes by a different name. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Better yet,more.
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Melissa Agnes
AUGUST 8, 2016
With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Why your corporate website should still be used as a crisis communications home base. This is a good question.
Konnect Agency
MARCH 20, 2024
Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. Booth Space is Prime Real Estate, Invest! Differentiate yourself from the norm by offering something unique while still promoting your brand. Look for us in Konnect Pink!”
ImPRessions - Crenshaw Communications
JULY 24, 2018
The first half of 2018 has seen some remarkable corporate PR maneuvers. Some brands spoke out in response to crises, while others may have created crises by speaking out. Some brands spoke out in response to crises, while others may have created crises by speaking out. WeWork: virtue signaling or corporate activism?
Victorious PR
JULY 25, 2022
On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level. Think green initiatives, diversity, and the like.
Contently - Strategy
OCTOBER 4, 2018
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.
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