Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Assign roles.

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Crisis How To Brand Branding 186

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 28, 2017

s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue. And this time, he’s putting all of his force behind it by taking ownership of the crisis himself. Despite G.W.’s

Case Study 92

Case Study Crisis Study Strategy 92

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.

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Crisis Crisis Management Case Study Reputation 127

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Here’s why: The backstory: a DE&I crisis. A brand hit. Lessons from her diversity statement & crisis response. It’s a watch-and-learn moment. Respond quickly.

Crisis 78

Crisis Brand Branding Case Study 78

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Plan Ahead. Provide factual updates.

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Crisis How To Small Business Social Media 225

Melissa Agnes

DECEMBER 8, 2014

This was an avoidable – preventable – crisis. This needed to be a prevented crisis. Analyzing Uber’s response to this crisis. This crisis reflects upon them after all, not the New Delhi government. It is not possible to foresee and prevent every type of crisis scenario.

Crisis 265

Crisis Case Study Company Government 265

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

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Case Study Crisis Study Crisis Communications 60

Melissa Agnes

FEBRUARY 25, 2014

This is a major potential crisis for Apple. Although the innovative and highly loved brand tends to get away with a lot due to the extreme levels of love their evangelists have for the organization, an incident of this magnitude can do the worst thing imaginable: breach the trust of their very loyal customers. Case Studies'

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Gives Necessary Information. Shows Initiative.

Crisis Management 85

Crisis Management Crisis Local System 85

Melissa Agnes

FEBRUARY 19, 2014

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Or did last year’s crisis bury her too deep? Case Studies'

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

Melissa Agnes

JUNE 14, 2018

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. It’s about helping YOU build an invincible brand.

Crisis 110

Crisis Crisis Management Case Study Video 110

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Trends Case Study Crisis Management 203

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Location: Miami, FL.

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Conference Marketing Case Study Measurement 329

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 68

Creativity Advertising Advertising Crisis 68

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

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Publicity Brand Branding SEO 62

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. First off, what is a crisis? Houston Rockets. Think about the context and hashtags you are using.

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Crisis Crisis Communications Case Study Social Media 80

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

APRIL 25, 2023

Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. And it’s the best cause marketing case study I’ve seen in quite a while. Well, maybe not entirely. ” Smart.

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Case Study Crisis Study Instagram 88

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In most cases when a company is faced with a crisis they often mess up the initial response.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

MaccaPR

AUGUST 10, 2020

What can B2B marketers focus upon during this time of crisis? This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. It’s chaos out there.

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B2B Interviews Crisis Trade Shows 71

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Crisis Management Crisis Financial Reputation 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

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Training Media Training Reputation Crisis Communications 195

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

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Strategy Communications Crisis Communications Crisis 98

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Crisis Communications. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198