PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. Engage in active listening.

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Crisis Management Crisis Crisis Communications Ethics 121

Onclusive

OCTOBER 27, 2020

When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. Download this case study to learn how Edmunds: . Leveraged Onclusive to measure the quality of their earned media coverage, and more!

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Measurement Case Study Automotive Media 370

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

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Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Crisis Strikes.

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Case Study Crisis Management Crisis Study 94

Presspage

FEBRUARY 8, 2021

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

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Crisis Crisis Management Case Study Reputation 127

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

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Crisis Management Crisis Case Study Crisis Communications 62

Onclusive

JULY 13, 2021

Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. Read the full case study. Read the full case study. Read the full case study.

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How To Biotechnology Case Study Leadership 370

The Proactive Report

MARCH 27, 2020

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. If possible, find ways to tie your business offering to the crisis in ways that could make life easier right now. Plan Ahead.

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Crisis How To Small Business Social Media 225

PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

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Crisis YouTube Video Industry 130

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. How to determine what social channels to use for crisis communication. Case Studies Crisis Communication' Kudos to BBC!

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Crisis Communications Crisis Strategy Communications 224

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol.

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Case Study Crisis Study Crisis Communications 60

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

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Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. So how is Malaysia Airlines handling this crisis? A Look at Malaysia Airlines’s Crisis Communications.

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Crisis Communications Crisis Airlines Communications 279

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. Now, let me begin by saying that the Ebola crisis is greater than this one Facebook page, as is Emory University Hospital’s efforts and response to the backlash.

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Crisis Communications Facebook Crisis Communications 243

Melissa Agnes

SEPTEMBER 3, 2014

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” The two best ways to sell upper management on a crisis plan. Presenting your case properly takes thought and strategy. What is a crisis plan, how does it work and why is it the answer?

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Crisis How To Crisis Management Case Study 243

Melissa Agnes

AUGUST 17, 2014

Welcome to episode #011 of The Crisis Intelligence Podcast, with Melissa Agnes and Tim Burrows. The lack of communication on behalf of the Ferguson Police Department and the St-Louis County Police Department has lead to a disastrous crisis that has resulted in repercussions that they’ll be left to face for a long time to come.

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Crisis Government Case Study Twitter 251

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Gives Necessary Information. Shows Initiative.

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Crisis Management Crisis Local System 89

Melissa Agnes

FEBRUARY 19, 2014

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Or did last year’s crisis bury her too deep? Case Studies'

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Crisis Crisis Management Case Study Enterprise 245

Melissa Agnes

FEBRUARY 25, 2014

This is a major potential crisis for Apple. A serious crisis that would even hurt the beloved Apple brand. The post Apple’s Huge Security Breach and Lack of Proper Crisis Communications appeared first on Agnes + Day. Case Studies' Apparently this bug has existed for the past 5 months and was just discovered.

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Crisis Communications Crisis Communications Case Study 232

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Here’s why: The backstory: a DE&I crisis. Lessons from her diversity statement & crisis response. The most common misstep in any crisis is a delay in offering a solution.

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Crisis Brand Branding Case Study 78

Melissa Agnes

AUGUST 7, 2014

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?

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Crisis Communications Crisis Communications Exercises 262

Melissa Agnes

FEBRUARY 21, 2014

Is this a crisis or an issue? The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009. For this reason, Pizza Hut is facing a very severe issue, rather than a full-on crisis. won’t be in crisis. Case Studies' appeared first on Agnes + Day.

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Crisis Case Study YouTube Reputation 244

The Stalwart Blog

JANUARY 5, 2020

I actually found myself as my own Crisis PR client to start 2020. I offer it here as a good case study for others. The post How I became my own Crisis PR client appeared first on Public Relations Security. On Day One of the New Year, I picked up a new client. Yeah – not kidding.

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Crisis Case Study Facebook Internal 97

Melissa Agnes

JUNE 14, 2018

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. versus a 3-minute crisis ready video)?

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Crisis Crisis Management Case Study Video 110

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

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Creativity Advertising Advertising Crisis 70

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

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Company Trends Case Study Crisis Management 203

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

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Crisis Crisis Communications Case Study Social Media 80

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Airlines Crisis Communications Case Study 84

The Proactive Report

MARCH 21, 2017

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. A crisis can occur so much faster now and the information can spread like wildfire on social media.

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Reputation Crisis Social Media Google 140

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Plan on expert talks, case study presentations, and practical workshops. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

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Conference Marketing Case Study Measurement 329

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Crisis Communications Crisis Agency Communications 62

Melissa Agnes

MARCH 18, 2014

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. Better understanding the crisis of flight MH370. All of this was aptly discussed in the article “ A look at Malaysia Airlines’ Crisis Communications During the Crisis of Flight MH370 ” posted by Melissa Agnes on this website.

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Airlines Crisis Privacy Case Study 256

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Crisis Management Crisis Financial Reputation 62

Communications Conversations

APRIL 25, 2023

And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study? They create a site–named fckoatly.com–that embraces all their crisis and foibles in one spot. Well, maybe not entirely. Why would Oatly do such a thing? ” Smart.

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Case Study Crisis Study Instagram 88

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how.

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Crisis Management Government Social Media Crisis 202

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

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Crisis Communications Facebook Crisis Communications 95

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

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Crisis Crisis Communications Journalism YouTube 120