tag pr-agency-measurement 
5W PR
NOVEMBER 28, 2018
While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.
Sword and the Script
APRIL 6, 2021
This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.
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Waxing UnLyrical
SEPTEMBER 13, 2010
Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.
Prohibition
APRIL 2, 2017
The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. 43 It’s been an exciting time at Prohibition PR.
Sword and the Script
APRIL 2, 2019
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.
Waxing UnLyrical
NOVEMBER 22, 2010
Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere.
Sword and the Script
SEPTEMBER 19, 2017
See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Lloyd of Chicago wrote the definitive book of jury selection in Illinois. The rule is: if you can’t measure the results, eliminate it.
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