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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

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Switch up your comms techniques to face 2020 and beyond

PR in High Definition

Set guidelines for manoeuvrability. For example, you may run comms in multiple countries, so how strict are your localisation rules – does a comms team in France have the flexibility to re-write copy keeping the essence of the original content, or should they largely translate and localise only where needed? Faster feed of knowledge.

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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content. Add internal content links and remove or update old content.

SEO 52
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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

It offers a structured approach to evaluating the effectiveness of outreach emails, scoring them based on criteria such as the number of no-follow links and mentions of words like “contribute” or “write for us.” The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 18.

SEO 83
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An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. The most frequently asked question is what should I write about? All pitches will be reviewed on merit and in the wider context of the book. These include diversity, international, internal communications and teaching.

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The Top PR Challenges and Tips for Overcoming Them

Sword and the Script

Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 143