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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. The best way to draw traffic (hello, potential customers!) is to demonstrate your business services and leadership using quality content.

SEO 52
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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? I talk more about Erin and her successes in my book, Hug Your Haters. It’s a two-step process.

Software 328
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204
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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

SEO Value: They often have SEO value, meaning they are topics that people are searching for. For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. Unleash the potential of topic pillars with Contently.

How To 52
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Top ways to work with influencers.

B2B 136
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Self-Imploding Brands & Missed Trust Signals

Marketwired

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). I needed help and I needed it fast. Condescending.

Brand 100
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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Used in combination with other content like speeches, white papers, blogs, and business books, executive B2B bylines make powerful thought leadership assets.

B2B 147