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Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! by David Meerman Scott. by John Williams. by Antony Young.

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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. Men” graphics inspired by the 1970s book characters. Jonathan W.

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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Robin Williams’ tragic death leaves consumers at high risk of identity theft. The post never should have been written. Tacky and tasteless.

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5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). If you believe that superior products and services are the ones that generate the most “buzz,” think again. Who doesn’t want to talk about that?

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Why You Should Hire a Crisis Communications Agency?

Prohibition

What causes a crisis to go viral? Book a free consultation with us today! We will also plan interviews in order to ensure that the company ends the crisis on a positive note by keeping consumer loyalty and shareholder and investor trust. So, why not book a free consultation with Prohibition PR today?

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Here are a few excerpts from the chat: On what constitutes “results” in his book: A3: Results must be things ldrship values – not ‘column inches’, minutes airtime, tweets, likes, etc. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman. but did you enhance brand. And of course we should!