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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

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5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

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12 Places to Find Relevant Content Ideas Now

Cision

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). ” On a scale of one to five, I give the book a two and Reese Witherspoon’s performance a six. Twitter Trending Topics.

Google 120
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Reputation on social media – Comms must own it or lose it

NewsWhip

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. ” -William Shakespeare, Othello. These are smart professionals, with excellent judgement and crisis context.

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Future of PR: 2020 edition

Stephen Waddington

I appreciate your comments by email, Facebook and Twitter. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? These devices have provided the means for consumers to connect to the internet wherever and whenever.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Its simplicity is compelling.

Media 103
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Additionally, it’s not all about Facebook anymore.

B2B 82