Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. PR pros say so themselves! This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. She gets calls from big agencies all the time because their teams can’t book segments like she can. Read their blog. Since I now have a blog about PR and technology, I’m on lists like Cision. What’s the secret?

How To 100

How To Media Case Study Resources 100

Cision

JUNE 25, 2015

This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Blog about the coverage. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

MAY 23, 2018

You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning. How do you steer your client in another direction, one with more influence and more impactful reach? Talk about the outlet’s audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%.

Study 61

Study Survey B2B Advertising 61

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. I believe in a bit of technology and science and human interpretation.

Blogging 77

Blogging YouTube Writing Fashion 77

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Who is the founding team?

How To 100

How To Report Pitching LinkedIn 100

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics.

Journalism 52

Journalism Sports Writing Meeting 52

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. Shaping a unique point of view and knowing when and how to weigh in is a bit trickier. The CEO job was mainly to deliver a strong financial performance.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. That’s the exact question I asked my PR 20/20 peers. PR 20/20’s Guide for Top Marketing Resources.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. As a magazine journalist, I received up to 300 emails per day. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. The #AskGaryVeeShow. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. Consider what happened to the team over at BP during the Gulf Oil Spill crisis.

Web 40

Web Pitching Local Report 40

Sword and the Script

SEPTEMBER 2, 2014

How it happened, I can’t quite recall, but over time, we just sort of took to each other. Steve and I are on opposite coasts, and what’s amazing is how a few hundred social media exchanges over the course of several years can lead to…a real friendship. . I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115