PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Doctor Spin

FEBRUARY 15, 2024

Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory. Please support my PR blog by sharing it with other communication professionals. That’s not the way that works.” 2 Rivera, K. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

Cision

MAY 12, 2017

Therefore it’s essential that digital and PR teams work together and put more effort into monitoring upcoming algorithm changes. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Ad text relevance.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

MARCH 7, 2017

It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). And managers are, you guessed it, “a person like me.”

Financial 80

Financial Employee Corporate Education 80

PRSay

FEBRUARY 5, 2018

According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees.

Communications 141

Communications Employee Leadership Writing 141

Stephen Waddington

DECEMBER 30, 2019

It’s a work in progress. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 28, 2020

Yet if the name rings a bell, the company has been working on its awareness. Each of the five major features are well integrated and seem to facilitate the natural flow of PR work. This includes blogs, discussions and other formats. Few in PR had ever heard or Notified or its parent company.

Software 113

Software Tools Publicity System 113

Sword and the Script

FEBRUARY 4, 2020

If you’re are PR representative working for a PR technology solution provider, here’s everything you need to know to get in touch. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. How did it work?

Software 101

Software Analysis Data Tools 101

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. And most of the ‘lucky’ ones, which do manage to get there, do it in about 2–6 months.”. Blogging vs. Press Releases vs. Coverage; [UML ].

SEO 60

SEO Google Engineering Social Media 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? At times, working in a marketing department can feel like being on trial. For instance: Legal fears the company blog will violate copyright laws. What if we get sued?

Marketing 87

Marketing Resources Technology Internal 87

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. And that’s just managing the process.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. 9) Crisis management grows exponentially.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Stephen Waddington

NOVEMBER 19, 2017

They’re not so much predictions as a work in progress. It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. This week has been Working Out Loud week , an initiative promoting collaboration in shared spaces as a means of accelerating learning and development.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

MARCH 2, 2017

How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

MAY 9, 2017

Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. in the morning when the leadership started to arrive for work.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. Businesses would pay the fees, because, well, legal work is complex.

Agency 92

Agency Trends Marketing Survey 92

Beyond PR

MAY 12, 2017

Therefore it’s essential that digital and PR teams work together and put more effort into monitoring upcoming algorithm changes. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Ad text relevance.

Google 64

Google Digital PR Mobile SEO 64

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. Social media is deemed to be even less trustworthy at 23%.

Social Media 73

Social Media Print Study Advertising 73

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40