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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. Educating prospective customers.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. This could be in written blogs, headers, internal links and URLS.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Here, we take a look at some of our, and the UK’s media, favourites. Crocs’ Barbie collection If you haven’t figured it out yet, we’re big fans of Crocs and their marketing.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

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Live Streaming Funerals

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What will you watch on TV tonight? Small ceiling-mounted cameras and wireless technology are some of the ways that videoing can happen unobtrusively. Even when it involves death, digital technology can deliver “ Mindful Marketing.”

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Christopher regularly contributes to the Promo & Marketing Wall blog. Show your face in the video. Dress nicely and smile.

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