wiredPRworks
JUNE 8, 2016
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.
Shift Communications
NOVEMBER 10, 2016
Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – What is the correlation between media hits, web traffic and app downloads?
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PR Job Coach
OCTOBER 24, 2009
Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites. Here are some steps to consider: 1. Enroll yourself in a PR bootcamp.
PR Job Coach
NOVEMBER 3, 2010
I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. Is the resume a relic of the past. People love stories.
Communications Conversations
OCTOBER 22, 2014
Conducting a content audit, identifying your content resources (I blogged about that last week). But, there are a number of other ways brands are “distributing” content on the web today. Target could have responded in the traditional manner–a news release, media outreach, a blog post even. Developing content.
Shift Communications
JULY 29, 2015
Look in your web analytics at Twitter’s traffic over a multi-year period. Here’s an example: In this particular instance, while Twitter’s overall membership may not have increased, Twitter’s ability to drive traffic to a desired web destination has improved substantially in very recent times.
PR Job Coach
JULY 5, 2010
When an HR person or an executive recruiter goes looking for evidence of your worth on the web, make sure it screams your value and integrity. In celebration of the birth of a nation, here are five road rules to consider to insure that your background and virtual profile send sparks above the rest. Be authentic. Tell the truth.
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