ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? Here are my top four blunders, with some advice on how to improve. 1) They think an interview is just about answering questions.

Interviews 60

Interviews Media Training Training Trends 60

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. This is how you go to the next level and move from just being established, but now you are known. PR FOR ANYONE.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Watch that and then figure out which media outlets you. It’s up to you to tweak the story so that it works wherever you send it. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

SEPTEMBER 16, 2022

Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. How to speak from your power. How to get your message across.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 1, 2022

Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. And what I found is people just don’t know how to go get to that next step. And that’s where media comes in.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

PR for Anyone

AUGUST 25, 2022

Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches. You can get my free guide. at 3StepstoPRSuccess.com.

Pitching 130

Pitching Television Trends YouTube 130

Deirdre Breakenridge

MARCH 25, 2015

But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Now, this isn’t always easy because in the scope of news and how it unfolds. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate.

How To 56

How To System B2C Training 56

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. So make sure you watch all the videos here on the channel and really learn how to do it.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

NOVEMBER 4, 2021

Sometimes the best way to really get how a system works is to see it in action. On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media.

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

AUGUST 4, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. .” We LOVE to get these and we get them quite frequently because the system works. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JUNE 30, 2022

I’ve been covering PR myths for weeks and if you missed the last myth on PR is only for Celebrities, check it out here: And if you want to watch the other, you can check out the videos on YouTube HERE or read the posts on my blog HERE You’ll see why PR doesn’t get you sales but what does, whether or not size matters, and why PR doesn’t (..)

Crisis 130

Crisis YouTube Video Industry 130

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Creating company-wide messaging and response for how the pandemic impacts the business. . Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PRSay

MAY 25, 2018

If they cover you, they want to know how many page views you can deliver to them. They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.”

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. Bartsbook shelf is a fine book blog all the way from Bradford.

Blogging 77

Blogging YouTube Writing Fashion 77

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. So, do your best, get the interviews done, and then let ’em go. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. It’s going to change their lives.

Publicity 49

Publicity Interviews Media Relations Company 49

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Polaris

APRIL 28, 2015

Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. The “inverted pyramid” is how journalists report the news. Understanding this structure will make you a better news release editor.

How To 100

How To Marketing Writing Training 100

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., Your accuracy matters.

Interviews 157

Interviews Infographics Media Media Training 157

PR for Anyone

NOVEMBER 11, 2021

Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Do you have a blog? Here is a video I did to help you find the right journalists. Community Relations. Giving good content to the world. Are you sharing information?

Publicity 225

Publicity Marketing YouTube Video 225

PR for Anyone

JULY 14, 2022

If you’ve been following me, you know how to write a good pitch that is more likely to get the YES. And… if you are a regular media pitcher, this could be the perfect time for you to get booked! Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

JULY 21, 2022

You’ve got two weeks until August so pitch away… There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Media YouTube Video 130

Norton's Notes

JULY 12, 2016

I myself have picked people up for interview in this manner. There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. Your CV, LinkedIn, Website or blog should all form a cohesive summary of what you’re about. A stagnate profile.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.

Pitching 130

Pitching Television Media Real Estate 130

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

Bad Pitch Blog

JUNE 9, 2010

I invited reporters to interview him after his morning workout the day of the big event - he was training for trials - and provided them with all sorts of background details on my client, and his connection to the Olympian, as well as the goal of the visit, etc. FYI: my client was training with him and was also interviewed.

Case Study 52

Case Study Construction Interviews Training 52