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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.” Talkwalker nods to the “Social Content Ratings” the technology provides, which was first commercialized as part of the Nielsen Holdings plc (NYSE: NLSN ).

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster.

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How to Create a PR Strategy That Actually Works

Doctor Spin

In concrete terms: A PR strategy (also commonly referred to as a communications strategy) is a short document or presentation outlining how your organisation is supposed to win two crucial assets in today’s competitive landscape: Attention Trust The Cost of a Poor PR Strategy A poor PR strategy will cost you.

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Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?

PR in High Definition

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Travelling across the globe, all without leaving your living room.

Film 62
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

One day I’m sitting at my desk and I get a call from the Pentagon and the Major on the phone asked goes, “Lieutenant Honchul, have you received any kind of documentation from X, Y, Z demanding these papers?” It turned out that everything I had, the lawyers classified as working documents. Are they radical blogs?

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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool. Is working in PR a creative job?