Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience. Brand clarity and consistency in messaging. Social media that reflects responsiveness and engagement.

Customer Service 40

Customer Service Reputation Energy SEO 40

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Buzzstream

JANUARY 5, 2024

Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Find an Email on LinkedIn Many Chrome Extensions integrate directly with LinkedIn to provide email addresses and pull contact information, but you can easily find it yourself.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Build out your LinkedIn company page and regularly post news to it. Take a fresh look at your blog. it’s also the #1 thing that will improve traffic and SEO ranking for your website.

Agency 100

Agency Survey Customer Service Engineering 100

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Stuart Bruce

SEPTEMBER 14, 2015

It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. You also know that most paid SEO tracking systems pull in Google Analytics data.

Measurement 100

Measurement Analytics Google SEO 100

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Think Google Hotels, Flights, weather, etc.).

Social Media 93

Social Media Marketing Media Creativity 93