Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.
5W PR
JUNE 15, 2020
Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.
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Rock the Status Quo
OCTOBER 6, 2015
Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. We’re thinking differently.
Buzzstream
AUGUST 12, 2020
Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . com and find the “Customer Service” main category and then the “ Best Live Chat ” category. . As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. . Key point: .
The Proactive Report
FEBRUARY 24, 2017
Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform. Source: Forbes.com). Gini Dietrcih.
Norton's Notes
OCTOBER 13, 2014
Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Service Offerings. Let’s take a closer look at these trends.
Marketwired
JANUARY 26, 2016
I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. Instead of a neutral or positive experience with the product, poor customer service ignited negativity and hostility toward the brand. I needed help and I needed it fast.
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