Remove Agency Remove Blogging Remove Customer Service Remove Digital PR
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Power of WOM: 3 reliable word-of-mouth marketing strategies

5W PR

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.

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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. The division of labour between in-house and agency is changing. Digital PR Budgets.

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Voice as the Next Tool

5W PR

This also means sharing with others like customer service and sales who interact with customers. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Also, keep in mind that taste and styles also change over time, and be prepared to adapt there as well.

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Digital and Omnichannel – More Important Than Ever

5W PR

Besides what’s been suggested, other important areas to keep fine-tuning our customer service, clear and credible communication with customers, and shipping. The post Digital and Omnichannel – More Important Than Ever appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

Customer service with an attitude of caring and respect. Sometimes the best thing we can do for our clients, agencies or employers is simply taking time to stop. I think I’d start with a review of messaging on ALL digital assets, looking for consistency and clarity. Brand clarity and consistency in messaging.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Take a fresh look at your blog. But what does it pull up?

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